One of Central Oregon’s top employers is seeking an experienced Marketing and Data Analyst to join their team! This is an exciting opportunity to be part of a well-established organized in beautiful Bend, Oregon. You must thrive on working collaboratively, be an expert in data manipulation, and expert an analytics.
Where You Get to Live!
Bend, Oregon is the mountain town that has it all! Located in the in the shadows of the Cascade Mountains and surrounded by numerous lakes and rivers, Central Oregon is an outdoor enthusiast’s paradise. Check out the sights and sounds of Bend at: https://vimeo.com/200038114
What you Get to Do!
The Marketing and Data Analyst is responsible for researching and identifying ways to build our brand and to acquire, convert and retain customers using an already large data set from our customers..
Responsibilities include tracking advertising costs, analyzing consumer behavior and exploring market trends and opportunities.
This position will participate in the development of standard measures, methodology, and processes for campaign analysis and attribution. The Analyst will work with teammates and business stakeholders to understand requirements, then develop and execute plans to produce meaningful insight.
The Marketing and Data Analyst will take a customer-first approach to analysis; understanding customer needs indicated by data, and recommending ways to meet those needs.
Measure the effectiveness of marketing programs and strategies and provide insightful data-driven guidance on regional promotional targets and what future marketing tactics will provide growth.
Manage the monthly program review reporting, consolidating data points and performance summaries for presentation to executive leadership; while working with the Business Intelligence team to automate recurring reporting
Work closely with the Marketing and Product teams to identify opportunities for new customer acquisition and existing customer retention.
Monitor and improve reporting around customer profile(s) and other key segments,
Work closely with Business Intelligence team to build, maintain, and modify customer acquisition and retention analyses that calculate lifetime value.
Conduct competitive research and analyze benchmarking data.
What You Will Need:
- Bachelors’ degree with a focus in statistics or analysis; MBA a plus.
- 5+ years marketing and customer analysis experience in a retail environment.
- Experience in automotive retail environment is preferable.
- Advanced to Expert Excel user and strong overall systems knowledge (Such as CRM systems, SQL, Snowflake, Statistical analysis, Birst, Tableau, Google Analytics, SalesForce Marketing and Commerce Clouds).
- Comfortable working in the Google G Suite (Gmail, Docs, Sheets, Slides).
How to apply:
For confidential consideration, please submit you resume to: firstname.lastname@example.org.