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Marketing Copywriter

Experis Oakland ,CA
  • Posted: 4 days ago
  • $49,774 to $67,111 Yearly
  • Full-Time
Job Description

Our client Blueshield is looking for a contract Web UI and Marketing Copywriter in Oakland, CA

Job Description: Blue Shield of California is looking for an insightful, thoughtful, and self-motivated writer to join Blue Shields Creative Studio.

The ideal candidate is a nimble and agile problem solver, a committed collaborator, and is able to transform complex healthcare concepts into member-friendly, clear, and engaging language.

From kick-off to final approval, youll be working alongside a team of talented art directors, production designers, and marketing stakeholders to help bring Blue Shields brand to life across media. This role calls for a highly organized individual who can prioritize a variety of projects on tight timelines. You must also have a strong and articulate point of view when it comes to copy and be flexible when working alongside internal client-partners across multiple lines of business to review and revise work.

This particular role will be writing crisis communications across direct mail, email, and more in a human, honest, and courageous way without the legal jargon and pitfalls of such communications.

Responsibilities:
Transform complex healthcare concepts into member-friendly, clear, and engaging language
Help develop concepts and write copy for numerous (B2B and B2C) multichannel campaigns (emails, direct mailers, brochures, web pages, ads, fliers, and more)
Write crisis and operational communications across direct mail, email, and more in our brand tone and voic
Read and review creative briefs, attend kickoff meetings, and actively engage and ask questions at project inception
Work with art directors, production designers, brand strategists, and other marketing specialists to deliver desired results
Regularly present work to multiple stakeholders
Help champion the Blue Shield brand identity, tone, and voice both internally and externally
Follow established writing style guidelines, brand guidelines, and the AP style guide
Deftly pivot back and forth from writing for a broad member audience, to writing for brokers, healthcare providers, and employer groups
Adhere to the regulatory content and compliance mandates that are inherent to writing in the healthcare space
Prioritize projects as needed, attend to the needs of multiple client-partners, maintain high content and creative standards, and meet deadlines

Requirements:
3+ years of work experience as a content strategist or writer in a creative environment
Expertise in writing crisis and operational communications
Strong portfolio of writing samples
Strong editing and proofreading skills
Must be able to collaborate with art directors, production designers, brand strategists, and marketing stakeholders to deliver desired results
An enthusiastic and confident presenter
Familiarity with AP style guide
Ability to work on concurrent projects with imminent deadlines
Familiarity with MS Word, MS Outlook, and MS office
Good humor, flexibility, and a positive attitude

Great to have:
Experience in the healthcare space
Experience writing timely and important information in concise, clear way
Strong proofreading and editing skills

Blue Shield of California is committed to remaining a drug-free work place. All positions require a pre-employment background investigation and drug screen.
Blue Shield of California is an Equal Opportunity Employer.

Experis is an Equal Opportunity Employer (EOE/AA)

Experis

Address

Oakland, CA
USA

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