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Senior Digital Marketing Specialist

Experis- Engineering Lake Zurich, IL
  • Expired: over a month ago. Applications are no longer accepted.

Responsibilities:

This position will play a key role in developing and implementing digital strategy and tactics for our client at their US locations. This would include creating, developing, analyzing, and growing the use of digital marketing initiatives across various audiences. Strategic initiatives will be in the areas of integrated marketing campaigns, SEO, and digital analytics (i.e.; Google, Piwik, Matomo). This individual will have responsibility and oversight of projects and vendors. The role involves coordinating various stakeholders, business groups and agencies, as well as driving digital projects to completion in a timely manner.

  • Play Key role in developing digital strategy and help in setting direction for the client’s commercial business in the digital space.
  • Work with vendors, and marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
  • Project management responsibilities in the development of new websites, product microsites, and portals. Collaborate with business owners to ensure optimal product content resides on US website pages.
  • Work with Marketing teams and agencies in supporting digital advertising, including retargeting campaigns. Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
  • Ability to manage large projects with cross-functional teams, including external advertising and media agencies, through a structured engagement to achieve business objectives.

Education/Experience Required:

  • Bachelor's degree in communications or equivalent training preferred.
  • 5-7 years related experience required.
  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Basic ability to work independently and manage ones time.
  • Basic knowledge of principles and methods for communication streams and platforms.
  • Basic knowledge of media production, communication and dissemination techniques and methods.
  • Excellent organizational skills, attention to detail, and the ability to work well in a team setting are key attributes required for this position.

Experis- Engineering

Why Work Here?

Fortune 500 company, offering career advancement opportunities

Address

Lake Zurich, IL
USA