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Social Media Marketing Manager

Experfy Inc
Washington, DC
  • Posted: over a month ago
  • Full-Time
Job Description

The Social Media and Marketing Manager will develop and implement social media marketing campaigns for Teak Media + Communication and its nonprofit and socially responsible corporate clients.. We are a collaborative team that relies on the Social Media and Marketing Managers creative ideas and knowledge in developing strategies. Day-to-day responsibilities include switching gears quickly between clients, understanding major social issues, following the news, creating content in alignment with clients style guides and brand image, and the ability to conceptualize, schedule and manage projects from inception to conclusion.

Key Responsibilities:

  • Consistently researches, learns and understands how to implement new social media platforms and campaigns for existing and potential new clients
  • Develop monthly calendar of planned social content and identify opportunities to develop content for social media purposes:
  • Research and brainstorm innovative campaigns and timely hooks
  • Draft creative and engaging social copy and graphics in line with client message
  • Design high quality and creative graphics, in line with client guidelines, using Canva, Adobe Creative Suite (InDesign, Illustrator or Photoshop)
  • Schedule posts via Creator Studio, Hootsuite, Sprout and/or Sprinklr, in addition to posting natively on Twitter, LinkedIn, Instagram, Facebook and more
  • Analyze the effectiveness of online campaigns in real time by collecting data and producing reports required to evaluate the effectiveness of social media programs
  • Develop and deliver daily social media content to relevant communities that support business goals
  • Research social media influencers for influencer campaigns
  • Assist with writing media contracts and facilitating correspondence between influencers and clients
  • Develop organic, paid and influencer social content from ideation to creation to distribution
  • Handle digital marketing, SEM campaigns, and website updates, website content creation and SEO
  • Share social media at live events (via Facebook Live, Twitter, Instagram etc.)
  • Provide campaign support as needed

Qualifications:

  • Bachelors Degree in Journalism, Communications or related field with 3 or more years agency or client/partner service experience
  • Understand the news business, have experience in public relations, and love our fast-paced, deadline-driven world
  • Experience creating, executing, and managing influencer campaigns
  • Outstanding communications skills and are thrilled to work with a small, committed and diligent team that has high expectations for excellence
  • Web-savvy writing skills, great grammar, and exceptional follow through
  • Display in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be deployed in different scenarios
  • Maintain a working knowledge of principles of SEO including keyword research are proficient in Google ad words and possess functional knowledge of WordPress
  • Highly organized, pay attention to detail and are able to manage multiple projects simultaneously
  • Intelligent and follow the news and issues around climate change, sustainability, hunger, poverty, education, social justice, etc.
  • Experience in strategizing and executing organic and paid social media campaigns utilizing the most important networks

Experfy Inc

Address

Washington, DC
USA

Industry

Business

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