Manager - Digital Marketing

The Manager Digital Is responsible for creating top-quality original content that can be leveraged across multiple web, social media, and email. This position will support the ] team through content strategy, visual content creation and copywriting. The Digital Marketing Manager will be responsible end-to-end content creation as well as ensuring consistency and high-quality execution.

Essential Functions

Website:

• Create and manage content and copy for entire site including homepage, categories, landing pages, promotional activity.
• Proofread and edit content.
• Monitor and report any bugs on site.
• Manage markdown process of each delivery including essential deliveries through data manipulation, re-merchandising styles and site.
• Point of contact for all PR needs including shipments, inquiries.

Email:

• Create briefs campaigns, including copy, selection of images and direct layout of each campaign.
• Test campaigns in stage before deployment.
• Proofread and edit content.
• Analyze campaigns on daily/weekly/monthly basis.
• Analyze and update email flows on a weekly/monthly basis.
• Schedule campaigns daily.
• Segment campaigns based off analytics daily.

Social:

• Create, maintain, and manage social media calendar.
• Manage all social channels.
• Create all organic content including images, videos, copy and stories.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Research, outreach and manage all brand collaborations.
• Provide detailed reports of social interactions and statistics (including influencer and brand collaboration)
• Create all paid content including copy, images, videos.
• Proofread and edit all content.
• Research and track new bloggers and brands to work with.
• Manage all blogger/influencer/brand outreach and partnerships. 
• Manage all blogger/influencer/brand collaborations including item shipping, tracking, arrival, content from influencer, tracking and analyzing each influencer campaign.
• Reply to all comments, messages, inquiries and solve any customer issues.
• Engage in conversations about our brand on blogger posts and competitor posts.Schedule images, videos, and all content on social pages.

Affiliate:

• Create content for promotional events and new arrivals.\
• Manage all aspects of scheduling and analyzing partnerships for best ROAS.

Required Education and Experience

• Highly organized individual with ability to multi-task / focusing on priority-based tasks.
• Creative thinker; experience with graphic design and Photoshop a plus.
• Excellent writing skills: ability to write content for social media, email copy and other initiatives as necessary.
• Attention to detail; maintaining accuracy of tasks at hand.
• Tech savvy individual who is comfortable learning new computer software.
• Experience managing content across social media platforms (especially Facebook), including writing organic posts, growing brands’ fan base/followers.
• Ability to partner with cross-functional teams and meet assigned deadlines.
• Bachelor’s degree.
• 3-5 years’ experience in ecommerce marketing & social media.
• Experience in fashion or the apparel industry a plus.
• Experience working with Ecommerce content management systems.
• Experience using Shopify, Google Analytics, Klaviyo.

Intermediate skills in excel (v-lookups).