Skip to Main Content

Digital Marketing and Content Manager

Essential Wholesale & Labs
Portland, OR
  • Expired: October 28, 2022. Applications are no longer accepted.

Job Title

Digital Marketing and Content Manager


FLSA Classification

Full-Time, Salary


Job Family/Department

0100 / Marketing & eCommerce


Reports to

Head of Marketing



Who We Are

Through innovation Essential Wholesale & Labs develops and manufactures natural, cutting-edge skin and hair care products, helping businesses of all sizes thrive and grow. We are committed to creating sustainable, ethical, and clean beauty-focused products that our customers can trust, all within a supportive and enthusiastic company culture. We are a growing company ideal for curious and collaborative individuals. You will have the opportunity to learn the inner workings of the beauty manufacturing industry and have a direct positive impact on businesses around the world.


JOB DESCRIPTION


Summary

The Digital Marketing Manager owns the growth of new customer leads by delivering best-in-class digital and performance campaigns to drive a high-growth e-commerce business.


Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Partner with Head of Marketing and Ecommerce to develop and execute a digital marketing plan to drive traffic, acquisition, and increase sales for essentialwholesale.com
  • Plan and execute demand generation campaigns across all channels - including email, paid search, display advertising, content syndication, and social
  • Work with outside partners to determine and execute our paid advertising and SEO strategies. Ensure Ecommerce Manger and Email & Content Specialist are executing the strategy properly and meeting performance expectations
  • Partner with Ecommerce Manager and Email & Content Specialist to execute the yearly promotions and launch calendar
  • Ideate and deliver creative briefs for new campaigns and product launches
  • Maintain analytics to measure performance and inform future planning, improvement, and optimization
  • Have a deep understanding of the process for executing content on the website, development needs, and promotional tools for internal and external audiences
  • Ensures digital campaigns and customer journeys, including but not limited to general and segment-specific site content, product enrichment, product imagery, digital media, and product attributes
  • Reporting on daily, weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key learnings from new features and automation.
  • Act as a liaison between marketing and internal partners on campaign development and implementation
  • Performing other duties and responsibilities as assigned to support the company and operational needs.

Competencies

  • 3+ years of experience working in digital marketing or a similar field.
  • Skilled in digital marketing activities, including but not limited to SEO, paid ads, email, and affiliate programs to drive website traffic and revenue.
  • Outstanding analytical skills- ability to formulate logical business insights and test new ideas to improve retention and engagement.
  • Technical knowledge of the latest digital marketing tools and channels.
  • Self-starter with the ability to identify, prioritize, and help the team focus on the tasks that drive the most value.
  • Detail oriented, operate with urgency, and are comfortable with levels of ambiguity in the business.
  • Thinks creatively and recognizes new innovative solutions for the organization.
  • Proven experience working with cross-functional teams to gather requirements and execute corporate priorities.
  • Ability to work independently against deadlines and thrive in a dynamic environment.
  • Excellent oral and written communication skills.

Benefits

  • Paid Time Off
  • 401k program with employer match
  • Medical, Dental, and Vision Insurance
  • Bonus potential
  • Life insurance
  • Generous Employee discount
  • Alternative transportation incentive program
  • Pet Health insurance
  • Flexible working environment

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Affirmative Action/EEO statement

It is the policy of EW&L to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate.

Essential Wholesale & Labs

Address

Portland, OR
97204 USA

Industry

Business