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SEO / Digital Marketing Strategist

Element De Pere ,WI
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

 Summary

The SEO / Digital Marketing Strategist produces, executes, and analyzes cutting-edge search engine optimization strategies that maximize the organic search engine visibility for the agency and our clients. But, it doesn’t stop there! We’re looking for someone with a diverse skill set, which also includes significant digital marketing knowledge of and experience with social media marketing, influencer marketing, and online advertising.

This role requires an innovator, a go-getter, a progressive thinker who can identify and connect digital to all other aspects of our clients’ businesses and drive growth opportunities. A minimum of five years of search optimization experience is required, with a proven track record of producing goal-oriented digital marketing strategies that generated meaningful results, and a strong understanding of advanced technical, off-site, and on-site SEO principles.

Responsibilities

  • Write integrated digital marketing and SEO strategies that leverage connection points between owned, earned, shared, and paid marketing activities
  • Perform extensive digital presence audits with clearly defined opportunities
  • Conducts keyword research and develops effective short- and long-tail keyword strategies
  • Implement ongoing search optimization for new and existing efforts including on-site, off-site, and technical tactics
  • Manage and optimize website content within WordPress and other content management systems
  • Identify and resolve technical search engine optimization issues, including Search Console management
  • Write, create, test, track, and send email campaigns including managing lists
  • Create, execute, and fulfill paid influencer marketing strategies
  • Analyze digital marketing campaign data and provide insightful recommendations for continuous improvement
  • Stay current on digital trends and inform the team of needed updates to keep client content visible within the digital space
  • Account management of social media and/or digital clients
  • Present digital marketing/SEO strategies with a solid rationale
  • Looks continually for new digital work opportunities with both existing and prospective clients
  • Finds opportunities to keep the rest of the agency current on the latest digital marketing trends
  • Balances analytical thinking and approaches with creative thinking and long-term vision

Desired Skills, Attributes, and Experience

  • Highly efficient in Google Analytics, Search Console, Google My Business, and Google Tag Manager
  • Proven ability to translate strategies into timelines, budgets, and to-do lists as well as manage their day-to-day implementation
  • Knowledgeable in paid digital platforms including Google Ads, Facebook Business Manager, Twitter Ads, and LinkedIn Ads
  • Experience with email/marketing automation including MailChimp and SharpSpring
  • Basic CMS skills within WordPress
  • Social media management and strategy experience
  • Highly responsive and service-oriented
  • Ridiculously good time management and organizational skills
  • Excellent written communication skills, including perfect grammar
  • You LOVE process but also own the results – not just the tasks
  • Unwavering commitment to success
  • Exceptional attention to detail
  • A personal development mindset with the aspiration of growing with the organization
  • Bonus points for agency experience or Adobe Suite experience
  • 5+ years of search optimization and/or digital marketing experience
  • Bachelor’s degree in marketing, advertising, communications, or public relations

Compensation & Benefits

Salary will be tailored to the candidate based upon their experience and capabilities. Our comprehensive benefits package includes:

    • Paid vacations
    • Paid holidays
    • 401(k) benefits with company matching
    • Health insurance
    • Dental insurance
    • Vision insurance
    • STD & LTD
    • Anniversary recognition and perks
    • Compensation is competitive and based on demonstrated skills and experience
    Company Description
    We're a full-service, 35-person integrated marketing agency with locations in De Pere and Neenah, WI.

    At Element, you'll collaborate with some of the brightest marketing pros around in the areas of design, digital marketing, public relations and interactive. Together, we bring expertise from across industries & disciplines to develop forward-thinking strategies for our clients. If you love a challenge, are a life-long learner and are driven for success, we'd love to talk to you.

    https://www.goelement.com

    Element

    Why Work Here?

    Our motto: Work hard. Play hard. We take pride in providing a creative work environment that allows for personal and professional growth.

    We're a full-service, 35-person integrated marketing agency with locations in De Pere and Neenah, WI. At Element, you'll collaborate with some of the brightest marketing pros around in the areas of design, digital marketing, public relations and interactive. Together, we bring expertise from across industries & disciplines to develop forward-thinking strategies for our clients. If you love a challenge, are a life-long learner and are driven for success, we'd love to talk to you. https://www.goelement.com

    Address

    De Pere, WI
    USA