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Sales Associate

Educational Testing Service (ETS)
Princeton, NJ
  • Posted: December 01, 2022
  • Full-Time

Job Description:

The Sales Associate is directly responsible for increasing revenue and surplus for Criterion Online Writing Evaluation service in the educational market. The role helps to develop and execute key growth sales strategies, tactics and action plans required to achieve financial targets.  The Sales Manager networks with key business decision makers, manages client relationships and provides client support. This role works closely with functional partners such as Research, IT, Marketing, Legal, Finance and New Product Development to support sales and advance product/client development. Key responsibilities include building and maintaining a client base and ensuring effective resolution of client needs/wants.


Business Development


Meet or exceed revenue and surplus targets for the Criterion service (related to automated scoring) in the K12, Higher Ed and Global market


Analyze market, industry and customers to identify sales opportunities and issues and prepare concrete plans and campaigns, strategic and tactical, to address such issues and realize opportunities. 


Actively qualifies new business and moves them through the sales process including closing sales


Plan, create and execute effective presentations including demonstrations of the Criterion service


Maintain database of opportunities, client contacts and contact history


Monitor competitive activity and develop new ways to increase revenue


Execute strategic plan to achieve sales targets and expand the customer base



Client Relationship Management


Maintain, cultivate and grow institutional clients and business partnerships


Gather and analyze customer needs and interests


Effectively communicate the value proposition through proposals and presentations.


Establish relationships with appropriate staff to ensure support of new business opportunities


Financial Management


Responsible for P&L including revenue and expense management


Contributes to divisional surplus


Provides pipeline sales reports to management and Finance

Educational Testing Service (ETS)


Princeton, NJ



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