Senior Marketing Automation Manager

Senior Marketing Automation Manager

Who are we and what do we do?

Edible® is a leader in the gifting category with delicious, hand-crafted offerings which we’ve expanded to a range of gifts and treats for every moment including our new treat business, Incredible Edibles®. From our signature Edible Arrangements® Fruit Bouquets, Dipped Fruit® boxes, fresh fruit smoothies and more, Edible’s exceptionally crafted gifts and treats continue to fill the world with goodness. Through Edible’s 1,000 independently owned franchise locations, the mission of the brand - no matter how big it gets - is to WOW you with every piece of fruit that’s dipped, box that’s filled or arrangement that’s hand-delivered.

Through all of our incredible years, we’ve remained committed to our 5Ps: Our promise–To WOW each and every customer. Our products–Natural, novel and delicious. Our places–Stores, vans and edible.com. Our People–Both our corporate and in-store employees. Our purpose–To celebrate what’s good in life.

Who we’re looking for:

We're looking for a Senior Marketing Automation Manager to join our incredible team in Atlanta. Do you have a knack for designing, building, and measuring next-level customer experiences? Does matching the right message, with the right customer, at the right time excite you? In addition to being passionate about and driven by successful messaging campaigns, we are looking for someone firmly grounded in results and data-driven marketing who is willing to dive headfirst into a pool of complex testing strategies and constant optimization. If you’re a forward-thinking, goal-oriented all-star with marketing automation experience, then joining our team of fun-loving fruit fanatics might just make sense!

Our perfect candidate will thrive in a fun and kind of crazy environment, collaborate like a pro, and execute WOW-worthy user experiences that ultimately drive revenue.

How you’ll make an impact:

• Strategize and oversee execution of consumer marketing automation programs that reach millions of Edible customers

• Own the email, SMS, and push channels from concept to inbox to measurement and optimization (strategy, code, QA, scheduling, etc)

• Partner with marketing leader to define and execute a roadmap of customer segmentation, messaging, campaign management, and triggered communications across the customer lifecycle

• Design, build and deploy campaigns with complex dynamic rulesets and triggers

• Work cross-functionally to support stakeholders across the enterprise and communicate our performance results on a regular cadence

• Drive measurable business impact through campaign optimization, personalization, 1st party data activation, and a continuous cadence of marketing experiments

• Lead testing work streams for marketing automation channels to drive performance optimization and produce actionable customer insights

• Own long-term strategic planning to further the role of marketing automation in acquiring, retaining, and generating loyalty with Edible’s customers

• Regularly monitor deliverability metrics and respond to shifts and changes in rate

• Develop marketing automation and ESP expertise to utilize platform functionalities and keep us at the cutting edge of lifecycle marketing

And here’s what we think you’re like:

Must have skills:

• 5+ years of experience in marketing automation that includes email

• 2+ years of leadership experience (people management with direct reports preferred)

• Major retail brand experience preferred

• Demonstrated ability to build business impact through marketing automation – from concept to execution

• Results and bottom-line oriented with a passion for creating the best possible customer experience

• Enough analytics experience “to be dangerous” with experience making results-driven decisions to optimize channel or segment performance

• Experience with nurture campaigns and loyalty programs preferred

• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation

• Excellent writer and communicator

• Experience using Cordial and/or Voxie platforms a plus

What We Offer:

• Competitive Salary and Benefit plans

• Hybrid work schedule

• Healthcare Plan including health/dental/vision insurance

• 401K Plan

• Section 125 Flexible Spending Account

• Life Insurance

• Short- and Long-Term Disability

• Paid time off

• Paid holidays

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.