Director of Marketing
- Posted: April 09, 2022
Director of Marketing
Edgewood manages a portfolio of over 22,000 residential apartment units in 12 states and Washington, DC. Known for its extensive expertise in affordable housing, we are recognized by the National Affordable Housing Management Association (NAHMA) and the National Multi-Housing Council (NMHC). Additionally, our Vantage Management brand represents our expertise in managing conventional and market rate residential properties. We offer a full suite of real estate management and financial services to property owners, specializing in developing innovative solutions and all aspects of property assets: operations, administrative, financial and physical. At the same time, our mission for our clients, our residents, our employees and our communities is to help improve peoples lives.
Essential Duties and Responsibilities:
Leads in the development and execution of marketing strategies and programs that support achievement of the portfolios financial performance goals by implementing and supervising action plans around marketing, advertising, leasing, new development/construction, and client communications.
Partners with operations leadership, clients, vendors, and other stakeholders to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines and include the use of online marketing, reputation management, property websites, SEO, social media, referrals, signage, outreach and email marketing, and other tactics. Appropriately selects marketing techniques that fit the propertys desired resident profile and market conditions.
Identifies and manages marketing vendors, reviews proposed service contracts for preferred and favorable rates, recommends creative service providers, and monitors and manages advertising partners for quality on a monthly or quarterly basis.
Oversees the marketing operations for the portfolio of properties including managing contracts, processes, and budget.
Develop, implement, and communicate property marketing budget plan to all stakeholders.
Analyze and evaluate property performance using the CRM and PM software to measure results against the marketing plan and budget to determine effectiveness of marketing and leasing efforts. Review analysis and evaluations stakeholders while providing recommendations for improvements.
Takes the lead in making presentations to owners/clients by preparing proposed marketing and advertising plans and analyzing/developing/delivering performance reports that highlight the propertys marketing plans and success, as well as new opportunities.
Provide insight and market evaluations for new acquisitions, lease up properties, business development or new management opportunities.
Lead the design, branding, and development of appropriate collateral and websites for advertising purposes, including evaluating and making recommendations to clients for property website designs and templates.
Manage the Marketing Department staff providing performance feedback, skill and career development coaching, and mentoring.
Sets marketing goals, holds regular team meetings to evaluate progress against those goals and effectively communicates to leadership the strategies and performance on a monthly/quarterly basis.
Coach on site leasing staff in productive market outreach and networking techniques that drive quality traffic to the properties.
Drive the Customer Relationship Management program at the corporate level by providing corporate level employees with overall portfolio analysis of the program to include the scores and a path for improvement on mystery shops, resident surveys and reputation management.
To perform this job successfully, an individual must be able to perform each essential duty well. The requirements listed are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
5-8 years of experience in the Multifamily, Real Estate or Hospitality industries with a focus on, and proven results in, Marketing, Leasing, and Operations and is required. Preferred experience handling marketing responsibilities for a diverse portfolio of real estate properties or retail centers. Desired experience in residential communities including new construction, vintage, lease-up, renovated, affordable and conventional.
1-3 years in a supervisory role building, shaping or growing a cross-functional or marketing team and/or department is strongly preferred.
Demonstrated creative design and campaign marketing performance experience.
Minimum 5 years of experience with or general knowledge of social media campaigns to include: Facebook, Instagram, LinkedIn, GMB, Blogs and others.
BA/BS Degree in Marketing, Business, Communications, or equivalent field is strongly preferred.
Superior verbal and written communication skills including a capacity to effectively present to a variety of audiences, summarize reporting and make solid recommendations to optimize marketing campaigns.
High integrity, ability to communicate concisely, strong interpersonal and partnership skills, achievement drive, and intellectual curiosity.
Creative and innovative, must be able to set and maintain high standards.
Proactive, takes initiative, works independently, strong listening skills and can receive and provide critical feedback.
Ability to multi-task in an environment of shifting deadlines.
Self-starter with strong time management skills who excels at working in a fast-paced, constantly changing environment.
An active member in the property management industry and associations, advocating for best practices and trends within our organization.
Expert knowledge of SEO, PPC and digital media strategies.
Computer Experience must include Proficiency with MS Office Suite, Adobe, CRM software, Mailchimp, property management software, ILS partners, Venngage and other marketing related software.
The position is hybrid - based out of the corporate office with some remote work available. Travel may be required at times to attend various company gatherings, visit properties in the portfolio, meet with clients, and attend industry events.
Ability to read, analyze and interpret the most complex documents. Ability to respond effectively to most sensitive inquires or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
Mathematical and Reasoning Abilities:
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of budgeting, mathematical risk analysis, and bidding and reviewing programs. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; use hands to handle or feel, including extensive work on a computer; and reach with hands and arms. The employee is occasionally required to stand; walk; stoop, kneel, crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to drive a vehicle as a function of site visits in the performance of job duties.
The role will be primarily based at the companys corporate offices in Gaithersburg, MD and the work environment is predominantly an office/clerical environment. Primary schedule is Monday-Friday from 8:30-5:30; schedule may shift to start earlier, end later, or involve weekend work based on business needs. Must be reachable via phone when not at work for emergency consultation or on-call support, except during approved time off.
Learning & Development:
Maintain a commitment to ongoing personal development and career growth through career path activities provided through the corporate office and external sources as needed.
Edgewood prides itself on offering a competitive salary and extensive, market-competitive health and welfare BENEFITS including:
Medical, Dental & Vision
Prescription Drug Program
Paid Vacation & Holiday
Paid Personal/ Sick Leave
Company Paid Life Insurance
Company Paid AD& D Insurance
Company Paid Short- Term
Company Paid Long-term Disability
Supplemental Life Insurance
Dependent Supplemental Life Insurance
Retirement Savings Plan with company matching
Company outings and events
Edgewood Management Corporation is committed to a diverse workforce and is an Equal Opportunity Employer.
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