Director of CRM, Member Engagement and Growth to develop strategic communication plans for subscribers across channels and critical touch points email, push notifications, SMS, on-site, etc. to increase membership lifetime value (LTV). You will transform and develop the CRM and omnichannel member marketing to drive member engagement, improve the member journey, and to engage them with useful and personalized content increases value and loyalty.
* Lead in the lifecycle strategy to improve customer lifetime value (LTV)
* CRM marketing strategy across channels, including email/SMS/website, promotional strategy, and content/social media marketing efforts.
* Build and optimize lifecycle marketing campaigns to increase subscriber engagement, retention, and lifetime value
* Lead customer engagement strategy, planning, optimization and measurement and build out customer journeys based on attributes and usage patterns of subscribers
* Leading strategy to optimize the customer journey and identify high-impact CRM initiatives
* Develop new CRM strategies by using advanced analytics and AI
* Collaborate with varies departments to ensure communications are sent at the right time, with the right message, across the right channel and member journey needs
* Oversee retention and loyalty marketing strategy, customer engagement communications, business case/ROI modeling, and creation of proposals for future growth initiatives.
* Bachelor’s Degree
* Minimum 8+ years’ experience in CRM marketing, with strong expertise in user engagement, loyalty, lifecycle
* Direct to consumer marketing
* CRM Marketing within a subscription customer business
* Ability to dive into data to develop consumer insights
Recruiter: Kevin V
Why Work Here?At Echelon Fitness we are devoted to creating the best at-home fitness experiences through our top rated, high-tech, connected equipment, personalized workouts, an online community and professional trainers— at more affordable prices. From state-of-the-art indoor cycling bikes to first in-class touchscreen fitness mirrors, auto-folding treadmill and smart rowers, Echelon incorporates thoughtful design and smart innovation into personalized workouts that fit into our consumers’ active life. We are a dynamic, passionate team enthusiastic about delivering top quality products and programs that continue to raise the bar for the connected fitness category. The Echelon brand has seen astounding growth and brand awareness in the last year and we have our sights set on very ambitious, game-changer goals. Innovation, big thinking, and collaboration is our DNA. People need to think big, move fast and aim to make a significant impact. Ready for something big....
Echelon Fitness is a technology company that specializes in connected fitness.