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Global Segments and Experience Center Marketing Manager

Eaton Corporation Coraopolis, PA
  • Posted: November 23, 2019
  • Full-Time

Eaton's Marketing Commercial Operations Division is currently
seeking a Global Segments and Experience Center Marketing Manager to join our team.
This position will be based out of Moon Township, PA or Menomonee Falls,
WI. Relocation is offered if residing
outside 50 miles of these locations.

Position Overview:
Reporting to the Manager, Integrated
Marketing Communications & Campaigns for the Electrical Sector, the
Marketing Communications Manager, Global Segments & Experience Centers will
be responsible for developing integrated marketing communications strategies,
plans and tactics to support Eaton's Electrical Sector key global segments and
Eaton Experience Centers.

The manager will work with
divisional and key functional leadership to ensure close alignment and collaboration
with industry marketing stakeholders, marketing communications team members
including corporate marketing, regional communications, Eaton Industrial Sector
and Eaton Experience Center marketing managers. Working with these functions,
the manager will develop integrated marketing communications plans and sales
deliverables to further Eaton's presence in our focus segments including
industrial (mining/oil& gas), utility, data center and healthcare. The
manager will be responsible for the global message platform for each focus
segment, maintaining alignment with sector positioning to address key customer
challenges and Eaton's solutions to meet customer needs. Also responsible for
the segment content development strategy, creation, promotion and measurement.
This manager will work with regional marketing communications teams to localize
and implement global messaging and content.

This position is also responsible
for experience center marketing communications to drive exposure for Eaton
Experience Centers in Houston, TX and Warrendale, PA. Beyond these locations,
the position will collaborate with other global contacts to provide
tools/deliverables templates for use by other facilities.

This position is focused on both
internal and external audiences. It requires understanding of key Eaton and
Electrical Sector segment strategies and evolving market trends that impact the
segments; product knowledge; creative use of various forums/channels for
message delivery; and analysis of measurements across the areas being
supported. It requires managing various external vendors who act as extended
team members to complete projects (graphic designers, editors, etc.) in a
timely fashion with input from key stakeholders mentioned above.

Approximately 75% of the successful
candidate's time will be on segment communications, up to 20% will be focused
on experience center communications and 5% on other communications projects.
In this function you will:
+ be responsible for content strategy for focus
segments aligning with Electrical Sector communication pillars to address
industry trends and increase Eaton's position and presence in the market. Define, create, promote and measure
performance of key thought leadership content (examples include success
stories, SlideShares, listicles, infographics, innovation stories, white
papers, videos, etc.). Tier 2 segments content strategy development required
quarterly and have responsibility for mentoring and recruiting highly skilled
engineering talent
+ work with global segment leaders, the manager
will monitor market trends to evolve segment messaging and drive more widespread
use of segment storytelling in social media, PR outreach, internal
communications tools, advertising and tradeshows/events for focus
segments. Be responsible for
engineering functional objectives and initiatives in support of our strategic
plan.
+ consult and guide marcom business unit team
members as they plan US events and drive inclusion of a segment focus. Coaching
should be focused on show messaging and key products representative of the
segment including deliverables to support/promote event attendance such as
e-mail marketing, etc. Collaboration with Tradeshow Manager, Electrical Sector
is required. Have responsibility for expense management and capital planning.
+ work with Experience Center managers to
develop, execute, measure and enhance integrated communications plans for the
Experience Centers - Houston/Warrendale. Includes items related to events.
+ work with managers to
identify/build/promote/measure new content based on customer needs. This also
includes promotion of videos developed by the Experience Center. Develop marketing
documents to support training programs.

When we embrace the different ideas, perspectives and
backgrounds that make each of us unique, we - as individuals and as a company -
are stronger.
Qualifications
Required (Basic) Qualifications:
+ Bachelor's degree in English, Journalism,
Communications or Public Relations or related field of study required; Master's
degree a plus
+ 8+ years of experience Marketing
Communications, Communications or Journalism role
+ Must be able to work in the United States
without corporate sponsorship now and within the future

Preferred qualifications:
+ Proven storytelling skills across multiple
channels and formats with the ability to understand and convert complex
information into compelling content
+ Digitally savvy and able to leverage new
technologies for communications
+ Understanding of analytics and tools to
identify content trends to lead content planning
+ Experience in content creation, internal and
external communications, digital marketing such as web content and email
campaigns, direct marketing or advertising
+ Strong communication, presentation and
leadership skills
+ Ability to lead by influence and collaborate
across multiple stakeholders
+ Strong attention to detail and accuracy.

Position Criteria:
+ Strategic agility, innovative thinker
+ Excellent interpersonal skills and ability to
work across various levels within the organization
+ Ability to prioritize work and manage
expectations
+ Ability to work in a flexible environment
+ Active listener and interested learner

We are committed to ensuring equal employment opportunities
for all job applicants and employees. Employment decisions are based upon
job-related reasons regardless of an applicant's race, color, religion, sex,
sexual orientation, gender identity, age, national origin, disability, marital
status, genetic information, protected veteran status, or any other status
protected by law.
#LI-CP1

We make what matters work. Everywhere you look-from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day-you'll find one thing in common. It all relies on power. That's why Eaton is dedicated to improving people's lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.
We are confident we can deliver on this promise because of the attributes that our employees embody. We're ethical, passionate, accountable, efficient, transparent and we're committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Job: Marketing
Region: North America - US/Puerto Rico
Organization: MCO Marketing Commercial Operations
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within hiring country only
Travel: Yes, 25 % of the Time

Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton Corporation

Address

Coraopolis, PA
15108 USA

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