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Marketing Director - (DaVinci Vaporizer)• Las Vegas, Nevada

East-West-Bridge Inc Las Vegas, NV
  • Expired: over a month ago. Applications are no longer accepted.

Who we are

About Us : We are a Gutsy, Exceptional, Fun, Innovative and Driven team based in Las Vegas, Nevada who pursue perfection.

Having designed, developed and manufactured 4 top-selling vaporizers, the original DaVinci and the Ascent, IQ and MIQRO, packed full of features and following the brand pillars that DaVinci is known for – Purity, Innovation, and Control.

Job brief

We are looking for a qualified Consumer packaged goods (CPG) marketing director to take the lead in developing successful, long-term marketing strategies for our company.

As marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments

· Design and implement comprehensive marketing strategies to create awareness of the company’s business activities

· Supervise the department and provide guidance and feedback to other marketing professionals

· Produce ideas for promotional events or activities and organize them efficiently

· Plan and execute campaigns for corporate promotion, launching of new product lines etc.

· Monitor progress and submit performance reports

· Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications

· Conduct general market research to keep abreast of trends and competitor’s marketing movements

· Control budgets and allocate resources among-st projects

· Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnership.

Requirements

  • Proven work experience as a marketing director
  • Consumer packaged goods (CPG) Experience required
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field
  • Bachelor’s in Marketing or related field
  • 5+ years of digital marketing experience, including experience in CRM, email, affiliate, paid search, organic search, SEO, Google Analytics and CRM software.
  • 3+ years of management experience
  • Brand experience required with cannabis industry strong preferred.
  • Proven track record of managing digital marketing channels and successfully optimizing performance
  • Strong analytics skills including ability to synthesize data and provide insights and strategic actions. Self-motivator with collaborative spirit
  • Knowledge of digital marketing best practices
  • Ability to prioritize and manage multiple projects simultaneously and work cross-functionally
  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills
  • Strong project management and process development capabilities

East-West-Bridge Inc

Why Work Here?

• Fun and Innovative environment • Opportunity for growth •Occasional international travels

(DaVinci Vaporizer)• Las Vegas, Nevada About Us : We are a Gutsy, Exceptional, Fun, Innovative and Driven team based in Las Vegas, Nevada who pursue perfection. Having designed, developed and manufactured 4 top-selling vaporizers, the original DaVinci and the Ascent, IQ and MIQRO, packed full of features and following the brand pillars that DaVinci is known for – Purity, Innovation, and Control.

Address

Paradise and Sunset Rd
Las Vegas, NV
USA