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Marketing Communications Manager

ESAB USA Annapolis Junction, MD

  • Posted: over a month ago
  • Full-Time
Job Description

TITLE: NAM Marketing Communications Manager

REPORTS TO: VP, Marketing

ESAB is a world leader in the production of welding consumables and equipment. Our brand is synonymous with world-leading expertise in the following key areas: * Manual welding and cutting equipment * Welding consumables * Welding automation * Cutting systems Celebrating 110 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents. Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding. ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.

  1. Purpose of Position

This position is part of the North America Marketing team and is responsible for driving marketing activities that will strengthen ESAB brands in the region, communicate effectively ESAB's value proposition to its target segments and drive lead generation for the business while improving the marketing ROI.

  1. Key Responsibilities

  • Lead a small team to craft and execute the marketing strategy for NAM
  • Craft and deliver on digital marketing strategies for NAM including SEM and Social Media marketing
  • Optimize marketing mix to drive marketing ROI
  • Institute methods to measure, monitor and improve marketing ROI; Manage overall NAM marketing budget
  • Work with EASB's distributors and partners to amplify ESAB's voice in the marketplace utilizing this network
  • Enable effective product launches
  • Drive lead generation for the business, in collaboration with channel marketing and sales
  • Create and curate effective content for use in different marketing channels, including Ecommerce
  • Drive marketing campaigns in support of individual brands or product lines
  • Drive channel and end-user marketing and promotion in collaboration with channel and sales resources
  • Manage the planning and execution of all regional trade shows & events
  • Liaise with global Marcom team on content, digital strategy and product launches

  • Qualifications

Language Capabilities

  • English (required)
  • Spanish / French preferred

Education Requirements

  • Relevant university degree within journalism, communications, or marketing
  • Technical Requirements
  • Welding experience is nice to have, but not needed
  • Experience Requirements
  • Brand and digital marketing experience
  • Expert knowledge of Adobe Suite & other design programs
  • Strong communication skills ability to influence, and execute at all levels
  • Active knowledge of Industrial Marketing, PR & Event production
  • Bachelor's degree or equivalent experience 7+ years in an industrial MARCOM environment
  • Ability to execute to budget, schedule and quality requirements.
  • Strong program management skills, with a focus on quality and attention to detail
  • Self-directed, highly motivated, results-driven
  • Mobility & Travel Requirements
  • Occasional travel is required

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, national origin, citizenship, age, disability, veteran status, or any other status protected by applicable law. ESAB is committed to employ and advance in employment individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination on the basis of their physical or mental disability or veteran status.

Job Posted by ApplicantPro



Annapolis Junction, MD



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