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B2B Digital Marketing Leader

E-xact Transactions Canada Ltd
Scottsdale, AZ
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Salary:

Exact Payments, LLC
Position: B2B Digital Marketing Leader


About Us


Exact Payments is a leading provider of high-performance payment services to
software platforms, merchants, and innovative banks. Exact delivers a highly scaled
payments platform integrated to leading processors in the US and Canada including
Fiserv/First Data, Elavon, TSYS, Chase and Moneris.


Founded in 1999, Exact is a proven player in the eCommerce payments market with
deep expertise building and supporting payment platforms for large banks,
government agencies and its own direct client portfolio. Our cloud-based
technology is fully redundant and offers comprehensive integration options and
modern Rest APIs. Our technology stack is built for scale delivering the highest level
of performance and reliability.


Exact is a private equity backed company headquartered in Scottsdale, Arizona and
Vancouver, British Columbia. We are a high growth organization, seeking ambitious
and curious lifelong learners! Location of the position is ideally in Scottsdale, AZ,
but flexible for the well qualified candidate.


Your Role


We are looking for a creative professional B2B Digital Marketing Leader to drive
the development and execution of successful digital marketing strategies and lead
the team. You should have in-depth marketing experience, a passion for digital
technologies, and delivering expert content to engage meaningfully with leads and
prospects. You will bring forward-thinking ideas, partner with internal and external
resources to drive inbound demand and feed our sales team with the right MQLs
reinforcing our high growth trajectory in the industry.


What You Will Be Doing


-Craft and execute our B2B digital marketing roadmap
-Implements digital campaigns (email, search, social, display) in the United
States and Canada.
-Run a data-driven account-based marketing approach to lead generation and
coordinate with leadership to inform sales execution 
-Demonstrate the benefits of Account-Based Marketing (ABM) to the sales
organization through the implementation of programs designed to drive pipeline
across key industry verticals and market segments.
-Track, measure and report on pipeline metrics across ABM programs. Make data-
driven decisions to invest more where we see success and de-prioritize programs
that are not generating returns.Centralize marketing campaign benchmarking and reporting through the
implementation of campaign scorecards within HubSpot.
-Uses marketing automation tools to recommend and develop strategies for lead
scoring and acquisition across the entire prospect/customer lifecycle.
-Collaborates with business development, to provide regular updates to senior
leaders on the health of digital channels.
-Monitor competition and provide ideas to stand out and differentiate
-Maintaining awareness of industry trends and topics to stay relevant and
informed in discussions driving your own perspective (in-line with company
expectations) as a thought leader.


About You


-4-7 years of experience with inbound demand generation, HubSpot Sales and
Marketing Hubs.
-7-10 years of demonstrable work experience as a digital marketing leader
-Experience leading a small team of marketing professionals, encouraging
growth, and creating an environment for exceptional performance.

-Demonstrable experience in designing and implementing successful digital
marketing campaigns
-Strong understanding of current digital marketing channels function
-Solid knowledge of online marketing tools and best practices
-Hands on experience with SEO/SEM, Google Analytics, HubSpot
-Familiarity with web design
-Innate curiosity and desire to learn and solve challenges
-Customer centered design mentality
-Excellent analytical and project management skills
-Strong communication (written and verbal) skills
-Bachelor’s degree in Marketing, Digital technologies, or relevant field


What We Offer


We are a team of passionate professionals working together to deliver exceptional
solutions to market. We value diversity, creativity, innovation, collaboration,
integrity and respect and are looking for people who share these same values to
join our growing team. We offer a comprehensive benefits program including:


-Medical: Comprehensive health plan through United Healthcare covering both
the employee and family.
-Dental: PPO dental plan through Delta Dental, a leading carrier with national
coverage.
-Vision: Vision plan through VSP covering annual eye exams as well as
reimbursement for glasses and contact lenses.
-Life Insurance/AD&D: Company-paid Life Insurance as well as AD&D with
coverage for 1x annual salary.
-Short-term & Long-term Disability: Company-paid short-term and long-term
disability insurance.Medical & Dependent Care FSAs: Pre-tax Flexible Spending Accounts for out-
of-pocket medical or dependent care expenses.
-Paid Time Off: In addition to federal holidays, we offer accrued time off of up to
15 days per calendar year with a 40-hour carry-over.

E-xact Transactions Canada Ltd

Address

Scottsdale, AZ
85251 USA

Industry

Business

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