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Digital Tagging Analyst / Specialist

E Base Technologies Wilmington, DE

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Digital Tagging Analyst / Specialist

Wilmington, DE (remote through covid only)

12+ months / multi-year expected



  • Assist/Lead in the overall strategy and implementation of changes relating to Tagging, Analytics, and Measurement to support the Business Unit's needs.
  • Coordinate closely with the Tagging and Analytics team in identifying requirements from multiple sources (such as web and mobile) including stakeholders, developers /technical folks, and agencies.
  • Develop technical tagging specification documents tied to business needs/goals.
  • Work with key stakeholders to understand the analytics objectives and needs and develop the appropriate Tagging strategy for the web analytics tools (i.e. Adobe Analytics or Google Analytics)
  • Participate in and support Business Owners in delivering results and presentations.
  • Work with the IT team to ensure that accurate tracking metrics are collected and effectively reported.
  • Provide recommendations on improvement of marketing processes, efficiencies, and effectiveness.


  • 3-5 years experience in web analytics and site tagging and measurement ideally in Adobe Analytics Omniture (or similar product like Telium or Google Analytics)
  • Experience in the Pharmaceutical Industry: Highly Preferred.
  • Individual must have strong communication and be detail-oriented and an out of box thinker who can think strategically and able to connect the dots
  • Minimum 3+ years of relevant experience in multichannel promotion highly preferred.
  • Familiarity with customer segmentation and user profiling techniques.
  • Familiarity with website usability/user behavior concepts (UX/UI Knowledge) (preferred)
  • Experience in documenting technical requirement specifications (business requirements document/BRD) for technical implementation.
  • Experience as a Technical Writer (preferred)
  • Adhoc reporting / Analysis and Troubleshooting experience.


  • Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment.
  • Ability to work both independently and cross-functionally, think critically, and work in a rapidly evolving environment.
  • Client facing and strong communication skills required with the ability to communicate complex topics in clear and simple terms.
  • Ability to learn new business environments, applications, technologies, and processes quickly.


  • Bachelor's degree: Required - preferably in Computer Science, MIS, or Business/Marketing
Please share Resumes to / 510-803-4762

E Base Technologies


Wilmington, DE
19801 USA



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