Digital Marketing Specialist

Dynamic Sealing Technologies, Inc. (DSTI) of Andover, MN is looking to hire a full-time Digital Marketing Specialist.

Job Objective:

As one of two individuals in the Marketing Department, your co-responsibilities include both strategic oversight and functional activities related to marketing communications. Proactively identify opportunities for internal and external marketing initiatives to enhance overall brand awareness and meet business goals and objectives.

Responsibilities:

• Assist in identifying, developing, and evaluating marketing strategies based on knowledge of objectives, industry characteristics, and cost factors.
• Research, plan, implement and evaluate strategic marketing activities including SEM (SEO & PPC), email, social media, trade shows, online advertising programs and other marketing communications.
• Perform campaign management activities for paid search and other paid marketing campaigns, including bid management, budget allocation, performance monitoring, ad copy testing, and ongoing optimization.
• Collaborate and assist in setting direction and help drive/improve brand identity initiatives.
• Assist in managing overall planning, creating and production of marketing communication materials such as announcements, advertisements, sales literature, press releases and technical articles.
• Work closely with the General Manager to assist with planning, architecture, design and development of internal web-based systems and products including user experience planning, wire framing, and web development expectations.
• Work with the Sales Manager to review stock product cost/price structures to best determine end customer pricing points based on analytical review.
• Write and develop strategic messaging and manage the distribution of materials to the appropriate channels/media.
• Perform daily marketing team objectives, priorities, tradeoffs, risk and performance.
• Assist in trade show and event planning, working with vendors and venues.
• Collaborate on planning and implementing website content updates with a focus on continuous improvement of the user experience.
• Provide suggestions for improvement both within the department and throughout the company.
• Perform job duties safely and within DSTI's established safety programs.
• May perform other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business, Creative Arts or related field preferred. Associate degree and relevant experience may be substituted for the degree requirement.
• Preference for 3-5 years of previous experience in a broad marketing role with a heavy focus on digital marketing.
• Knowledge of standards-compatible CSS, semantic HTML, and JavaScript libraries required.
• Knowledge of SEO.
• Experience or understanding of the B2B or technical/OEM market.
• Creative design background in print, web and other media.
• Demonstrated brand management experience.
• Experience with Google Analytics, Google AdWords and Bing Ads.
• Preferred proficiency in Adobe Creative Suite.
• Ability to analyze data and communicate results, trends and other insights.
• Strong working knowledge of MS Office Products including Outlook, Word, and Excel.
• Knowledge of CMS / publishing platforms preferred.
• Knowledge of basic PHP and MYSQL preferred.
• Organizational abilities, both in physical and electronic workspace.
• Strong attention to detail.
• Excellent verbal and written communication skills.
• Proven ability to multi-task and effectively manage multiple priorities and deadlines.
• Ability to collaborate within a team as well as work independently.

Flexible Work Schedule

We truly value work-life balance. The exact schedule is flexible, but we ask that all employees work between 9am and 3pm and typical weeks will require 40-45 hours of effort. To help balance work and person needs, we allow occasional remote work, but this is not a full-time remote position. Please keep in mind that you must be willing to work from our corporate headquarters in Andover, MN. This is a corporate job, not an agency position. We work hard, but do not expect heroics.

About DSTI

DSTI is at the forefront in high performance custom fluid sealing solutions for the world's most challenging applications.

Between our proven technology and long-term experience working with highly complex applications, we aim to achieve our customers' project goals - reducing costs, increasing efficiency, and decreasing risks.

Our core business segments are fluid rotary unions, electrical slip rings, and value-added products and services providing a single-source solution from design and manufacturing through to testing and qualification - all under one roof. We are located in North America and Europe with a team of distribution partners and technical support specialists worldwide.

Our Values

We seek employees who share our desire to be part of something bigger than ourselves.

• We are open minded: We take an optimistic and "can-do" approach to the opportunities and challenges we face.
• We are one team: Win or lose, we trust and support each other, find agreement and work together as one.
• We get results: We love getting things done and execute fearlessly and strategically to create success for our customers, our team and ourselves.
• We enjoy what we do: We are passionate about creating a better world and believe it's all about enjoying what you do, having fun while doing it and celebrating the wins.
• We seek progress: We learn from everything we do and move with speed and agility to innovate, evolve and adapt as necessary to maximize impact.

For the health and well-being of our valued employees, we also offer annual bonuses, medical insurance with a company HSA contribution, dental insurance, vision insurance, paid short-term and long-term disability, a 401(k) plan with company contribution, paid holidays, paid time off (PTO), paid term life insurance, life insurance for family members, and ongoing tuition reimbursement.

Ready to Join Our Team?

If you feel that you would be right for this Digital Marketing Specialist position with Dynamic Sealing Technologies, please complete a brief, mobile-friendly application. Select applicants will be invited to complete a longer application process.

DSTI is an EOE/Veterans/Disability employer.