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Marketing Analyst

Drake Cooper Boise, ID

  • Posted: over a month ago
  • Full-Time
Job Description

At Drake Cooper, our Marketing Analyst position will oversee 2-3 client accounts. Responsibilities include establishing KPIs, defining the measurement plan, ensuring and advocating that media, digital and creative execution ladder up to strategic goals, and lead the campaign recaps for clients and internal teams. This role will work closely with account and media planners to provide feedback and input on strategy development or adjustment. This person will be a master of communicating data, gleaning insight from disparate sources, making actionable recommendations, and seeing them through.

Responsibilities

  • Design ongoing reporting and dashboards
  • Determine the requirements for data collection and aggregation
  • Analyze data, identify trends, and interpret patterns across multiple channels or data sources
  • Ensure that progress towards strategic goals are moving in a positive direction
  • Lead client presentations that address business and marketing goals.
  • Must be able to translate data into findings that are succinct, actionable and insightful to clients and internal team members.

Qualifications

  • Be a leader of the discipline and an advocate for others.
  • Must be able to persuade others into action across other disciplines in the agency.
  • Must be able to articulate why agency KPIs impact or matter for clients business goals.
  • Must be able to bring data to life to non-data people.
  • Bachelors Degree in a quantitative field required or equivalent experience
  • 5-10 years of work experience required
  • 5-8 years of agency or digital marketing experience preferred
  • Experience with Tableau or other business intelligence tools required

Our benefits:

  • 100% Employee Owned
  • Fast-paced, energetic workplace
  • Dynamic and accessible management and co-workers
  • 401k plan with a match
  • Agency paid medical, life, and short term disability insurance along with options for vision, dental, additional life, and long term disability insurance
  • A generous time off program including family leaves
  • Office Green Bike Membership
  • Time off programs for continuing education and volunteer work
  • Flexible work schedules for flexible life/work balance
  • Internal education program

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based upon respect, diversity, and inclusion.

Drake Cooper

Address

Boise, ID
USA

Industry

Business

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