The Regional Hotel Marketing Manager implements a successful solicitation strategy to the group and leisure market segment in order to meet and/or exceed revenue goals and ensure promotional coverage and marketing opportunities are achieved for designated region.
ESSENTIAL JOB FUNCTIONS
Directs and manages all Group and Leisure Sales activities to maximize revenue potential.
Works with Sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the hotel inventory.
Creates and implements a regional marketing plan to achieve budget goals.
Solicits new and existing accounts to meet or exceed revenue goals; including, but not limited to, telephone solicitation, outside sales calls, site inspections, written communication, and file maintenance.
Participates in weekly and monthly strategy calls, pre-convention meetings, training and other sales related meetings as required.
Assists with the development and implementation of promotions, both internal and external.
Reviews regional production by channel and implement sales strategy to improve performance.
Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
Recruits, directs, manages, trains, and counsels Sales team.
Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc.
Attends trade shows, community events, and industry meetings to maintain knowledge of market, competition, and customers.
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence, and sales presentation).
Responsible for individual production, and accountable for the performance and results of the team.
Actively participates in project terms that contribute to sales strategy, programs, or procedures.
Leads the team that is responsible for complex, geographical, and vertical accounts which are critical to the business and financial impact to the hotel.
Completes all required Company trainings and compliance courses as assigned.
Adheres to Company standards and maintains compliance with all policies and procedures.
Performs other related duties as assigned.
Bachelor’s degree or equivalent experience in related field.
A minimum five (5) years of experience in the hospitality (hotel, reservation, sales) field required.
A minimum five (5) years of supervisory experience in the hotel management field required.
This position spends the majority of the time (50% or more) achieving organization objectives, often through the coordinate achievements of subordinate staff. A portion of the time may be spent performing individual tasks related similar to those performed by direct reports, but primary duties are supervisory or organizational-goal related. Analyzes and resolves problems, determines work techniques, monitors for regulatory compliance, maintains production, interprets and creates policies, and demonstrates solid subject matter knowledge.
Establishes departmental goals and objectives, functions with independence, and makes decisions on matters of significant importance. Manages human, financial, and/or physical resources; proactively assesses risk to establish systems and procedures to protect organizational assets. Exercises judgment within defined procedures and policies to determine appropriate action; develops systems to ensure subordinates adhere to policies and procedures in compliance with organizational goals and objectives.
Specific supervisory duties include, but are not limited to the following:
Determines and creates policies, procedures, and manuals for direct reports.
Establishes objectives and goals for the team; plans, organizes, and manages work flow.
Assigns, monitors, and reviews work; evaluates direct report’s performance.
Recruits, interviews, trains, disciplines, and terminates direct reports.
Orientates and trains direct reports.
Approves time records and time off requests; submits payroll for direct reports.
Investigates and resolves concerns and complaints.
Provides assistance and support; maintains a positive and professional working environment.
LICENSE & CERTIFICATIONS
This position does not require licenses or certifications.
SKILLS & ABILITIES
This position requires the capability to understand and follow both oral and written directions as well as knowledge and usage of correct business English and office practices. Must be able to communicate effectively with others, analyze and resolve problems, maintain effective working relationships, and interact successfully with internal and external customers.
Specific skills and abilities include, but are not limited to the following:
Proven skills in luxury hotel environment in a leadership role.
Excellent sales and negotiation skills.
Good business sense and the ability to motivate and lead a team.
Excellent communication and 'people skills.’
Proficient planning and organizational skills.
The ability to work calmly under pressure.
Must have ability to multi-task and maintain high level of attention to detail.
Ability to interpret pace and revenue reports and comprehend legal language in contracts.
Computer proficiency in Microsoft Word, Excel, and Outlook.
Understand how to develop and implement business strategies.
Ability to interpret and create policies, procedures, and manuals.
Excellent customer service skills.
Proficient in time management; the ability to organize and manage multiple priorities.
Ability to take initiative and effectively adapt to changes.
Recognizes an emergency situation and takes appropriate action.
Able to establish and maintain a cooperative working relation.
Ability to interpret and create spreadsheets.
Able to use sound judgment; work independently, with minimal supervision.
Strong analytical and problem solving skills.
Able to perform a variety of duties, often changing from one task to another of a different nature, with impending deadlines and/or established timeframes.
Competent in public speaking.
Performs well with frequent interruptions and/or distractions.
Intermediate math skills.
Job ID: MOD000059