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Vice President, Spirits Brand Development

Deutsch Family Wine & Spirits Stamford, CT

  • Benefits Offered Vision, Medical, Life Insurance, 401k, Dental
  • Employment Type Full-Time

CHEERS! Deutsch Family Wine & Spirits’ Stamford office currently seeks a Vice President, Spirits Brand Development who possesses the below qualifications.

The VP will function as the brand champion and thought leader across a portfolio of vibrant Spirit brands in various categories and segments. This role will bring the Spirits Strategy to life and will be tasked with achieving a strategic ambition for his or her portfolio in the next 3-5 years. This is not a capricious plan; there is a clear glide path and clear building blocks already in place to make this happen. In this rewarding role, this VP will be tasked with making that a reality and in the process, creating a historic achievement within the wine and spirits industry.

A consummate brand builder, cross functional leader, steward of spirits culture, and coach, qualified candidates will possess the following:

· Extensive experience in Spirits brand management with proven track record roles of increasing responsibility

· Expertise in all facets of brand building: positioning, creative development, advertising and media, agency management, events

· Experience motivating and inspiring a team of at least 4 with the ability to nurture a Spirits culture

· Experience managing a Brand Ambassador program

· Strong Financial acumen with deep understanding of P&L structure

· Strong analytical skills with the ability to readily identify insights in ships/deps/consumption data, and translate to tangible action

· Ability to function effectively in fast-paced, multi-faceted business environment with significant autonomy

· Possesses a zeal for learning with a natural and restless curiosity about the changing Bev Alc landscape, our competitive set, and new ways to win the hearts of consumers

· Ability to think big and envision what is possible rather than rely on what is probable

· Excellent written & verbal communication skills, as well as presentation & interpersonal skills with experience interfacing with top levels of executive management

· Deadline oriented self-starter who is proactive and holds self and others to a high standard of work quality


· Responsible for the planning, development, and execution of strategic (3-5 year) and annual marketing plans which address all aspects of the marketing mix including innovation, pricing, packaging, advertising, promotion, public relations, market research, and manpower.

· Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy.

· Build consumer and trade equity for the brands through the design and execution of consumer and trade strategies including advertising, promotion, public relations, and events.

· Work closely with Sales to identify opportunities to expand the business across channels of trade.

· Manage all outside agency initiatives in support of the brand’s business objectives to include advertising, media, social media, promotions, and PR.

· Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from forecast.

· Interface on a consistent basis with Sales, Finance, Production, and Operations to rapidly identify problems/opportunities and take appropriate action as warranted.

· Participate in the development of the Deutsch Family Wine & Spirits corporate strategy as a member of the Executive Strategy Group.

Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles, Peter Lehmann, Peter Lehmann Clancy’s; California: Bellacosa; Eppa SupraFruta Sangria, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Washington: Skyfall; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao; Argentina: Clos de los Siete; Ruta 22; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka.
Posted: over a month ago