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Shopper Marketing Senior Project Manager

Deutsch Family Wine & Spirits
Stamford, CT
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

CHEERS! Deutsch Family Wine & Spirits’ Sta­mford office currently seeks an experienced full-time Shopper Marketing Senior Project Manager who possesses the below. This role is based out of Stamford, CT and has great flexibility between working from home and working in our Stamford, CT headquarters. We are open to candidates working in our office on average, twice a week or 8 times per month.

Reporting to the Marketing Services Senior Account Manager, the Senior Project Manager acts as the liaison between our Strategic Accounts (grocery, drug, mass, club) customer marketing team, our internal Creative team and the brand marketing teams. This individual is responsible for the management and execution of all off premise retail chain program activity. As an internal extension of the Strategic Accounts team, they will partner with customer marketing on the development and completion of all custom shopper marketing program initiatives for our leading grocery (Kroger, Publix, Albertsons/Safeway), drug (Walgreens, CVS), mass (Target and Walmart), Chain Liquor (Total Winer and More) and club channels (Costco). Working with our internal design team to ensure all projects, including point of sale, digital assets, displays, coupons etc., are executed on time, error free, and align with our key retailer and brand strategies. This role has a strong relationship building aspect and must understand balancing the sales business needs with brand objectives.

Qualifications:

· Bachelor’s Degree in Marketing, Communications, or related field preferred

· 5+ years of previous shopper marketing Project Management experience with established track record including experience working autonomously

· Demonstrate working knowledge of consumer/shopper marketing landscapes and channel dynamics to develop effective commercial programs that meet retailer buyer needs

· Excellent business writing and verbal communication skills, including experience presenting information both orally and in writing

· Experience working with printers and the production process

· Experience managing relationships with outside vendors through the sourcing of displays and premiums

· Ability to take and give feedback in an open, direct manner

· Strong organizational and prioritization skills

· Knowledge of Microsoft Office (particularly Excel and PowerPoint)

· High energy, flexible team player with the ability to work in a fast-paced environment and multi-task

· Positive energy, can-do spirit, and a diplomatic & customer-service attitude are a must!

· Must be a self-motivated individual who can identify issues/opportunities for improvement and be proactive in addressing them

 

Responsibilities:

· Manage all custom shopper and ad-hoc program requests for the Strategic Accounts team. Delivering on-time, error-free high-quality Marketing and Sales materials

· Responsible for development, production, coordination of logistics for all point-of-sale, displays, premiums and coupons related to customer marketing programs

· Collaborate and brainstorm with Strategic Accounts and Brand on the development of new on equity, omni-channel, shopper, and retailer focused marketing programs

· Represent and support both the brand and sales teams’ interests, strategies and positioning to creative team

· Project Manage in-house design team using our project management system and create appropriate timelines to ensure all projects stay on schedule

· Collaborate cross-functionally with brand, sales and legal to ensure consensus around project scope, timing, and legal viability

· Effectively and proactively communicate issues that can result in project cost or deliverable timing changes

· Manage critical project hand-offs and issue change orders when needed

· Build expertise on our key brands: product differentiators, competitive landscape, etc.

· Build expertise on our key retailors: preferred point of sale elements, key sales times, shopper behavior/insights, path-to-purchase preferences, sales data, and trends

· Work with legal to ensure all creative and programming is aligned with the latest state laws and regulations

· Manage relationships with outside print and display vendors, brand teams, and designers

· Escalate potential problems and recommend solutions to address issues and improve processes

· Evaluate and proof creative work and provide feedback for revision as needed

· Seek solutions and new program/promotional ideas and be a voice to bridge the gap between Sales and Brand priorities

· Clarify and control project scope by engaging appropriate discipline leads and asking detailed questions of the Strategic Accounts team to gain clarity around deliverables and project needs

· Negotiate pricing for specific programs/promotional items, find options to reduce cost and increase quality

· Responsible for a weekly status meeting with the Strategic Accounts team

· Set up for all paper and digital coupons and rebates for both program and non-program initiatives

· Responsible for keeping up with state laws and regulations regarding coupons being utilized in-market

· Set up barcodes on redemption company’s website and pull redemption information when requested by Marketing and/or Sales

· Review, manipulate, cross-reference and code Strategic Account invoices

· Record accurate weekly hours in our project management system

· Participate in customer presentations, sales calls, team meetings and store site visits
(5 domestic trips annually)

 

Diversity Statement

DFWS is committed to inclusion and diversity of all kinds. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive and diverse culture continues to be a never-ending pursuit that is at the core of all we do.

Company Description
About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Luksusowa Vodka. www.deutschfamily.com

Deutsch Family Wine & Spirits

About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Luksusowa Vodka. www.deutschfamily.com

Address

Stamford, CT
USA

Industry

Business

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