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Associate Brand Manager, Fine Wine

Deutsch Family Wine & Spirits Stamford, CT
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Deutsch Family Wine & Spirits currently seeks an Associate Brand Manager, Fine Wine who will have responsibility for the Bellacosa, Girard and Kunde brands.

The Associate Brand Manager (ABM) will play a pivotal role as a key member of the portfolio and Brand Team. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.

Qualifications:

· Bachelor’s Degree; MBA desirable

· Minimum 2+ years marketing /industry experience

· Strong analytical skills are a must

· Ability to function effectively in a fast-paced, multi-faceted business environment

· Strong strategic and decision making skills

· Ability to take initiative, develop and seek out creative and innovative ideas

· Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company

· Understanding of financial P&L and budget management

· Excellent written and verbal communication skills, including strong presentation skills

· High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint

· Comprehension of digital marketing levers and best-use brand-building activation

· IRI syndicated data analysis proficiency a plus

· Basic understanding and passion for wine a must; formal wine education or certification is preferred

· Beverage Alcohol Industry experience a plus

· Ability to travel

Responsibilities:

· Analyze sales data and consumer research data to derive actionable business insights

· Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, market research, and new product development

· Manage and develop supplier relationship with partner wineries

· Help manage outside agencies, including advertising, promotions, digital, public relations if applicable

· Build relationships with Sales to identify opportunities to develop brand growth

· Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted

· Handle consumer inquiries, requests and complaints received on-line

· Run and distribute monthly reports

· Manage brand budget, including coding and entering invoices

· Manage and participate in benchmark tastings

Deutsch Family Wine & Spirits

About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles, Peter Lehmann, Peter Lehmann Clancy's; California: Bellacosa; Eppa SupraFruta Sangria, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Washington: Skyfall; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; Ruta 22; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Luksusowa Vodka. www.deutschfamily.com

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