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Associate Brand Manager, Fine Wine

Deutsch Family Wine & Spirits
Stamford, CT
  • Posted: over a month ago
  • Full-Time
  • Benefits: medical, vision, 401k, dental, life insurance,
Job Description

CHEERS! Deutsch Family Wine & Spirits currently seeks an Associate Brand Manager, Fine Wine who will have responsibility for The Calling and Clos de los Siete brands. The location for this role must be commutable to Napa, CA, Sonoma, CA or our Stamford, CT headquarters, yet offers a high degree of flexibility for those living/commuting within the NYC area.  The position will require, on average, a minimum of 2 days per week in the office for those based in the CT area.

The Associate Brand Manager (ABM) will play a pivotal role as a key member of the portfolio and Brand Team. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.

Mandatory Qualifications:

·       Bachelor’s Degree

·       Minimum 4 years marketing experience; 2+ years Beverage Alcohol Industry experience

·       Experience contributing to the development of annual planning process

·       Driven with ability to take initiative, develop and seek out creative and innovative ideas

·       Strong task orientation and ability to manage prioritization of multiple projects

·       Foundational understanding of core marketing frameworks, plus comprehension of digital marketing levers and best-use brand-building activation

·       Proficiency in understanding of financial P&L and budget management

·       Strong analytical skills and ability to leverage data to inform decisions and recommendations

·       Ability to function effectively in a fast-paced, multi-faceted business environment

·       Strong interpersonal skills and the professional maturity to effectively interface at all levels within the organization and outside the company

·       Excellent written and verbal communication skills, including strong presentation skills

·       High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint

·       Intermediate understanding of and interest in Fine Wine

·       Ability to travel up to 15% of time

 

 

Preferred Qualifications:

·       MBA preferred

·       Fine Wine Marketing experience with focus on multi-channel distribution (On Premise, Retail and Direct to Consumer)

·       Formal wine education or certification (WSET, CSW, CS, etc.)

·       Strong strategic and decision-making skills

·       IRI syndicated data analysis proficiency a plus

 

Responsibilities:

·       Analyze sales performance, syndicated data and consumer research to derive actionable business insights

·       Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, market research, and new product development

·       Manage and develop supplier relationship with partner wineries

·       Help manage outside agencies, including advertising, promotions, digital, public relations, if applicable

·       Build and maintain relationships with Sales to identify opportunities to develop brand growth

·       Interface on a consistent basis with diverse cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted

·       Handle consumer inquiries, requests and complaints received on-line

·       Run and distribute monthly reports

·       Manage brand budget, including coding and entering invoices

·       Manage and participate in benchmark tastings

 

 

Diversity Statement

DFWS is committed to inclusion and diversity of all kinds.  We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive and diverse culture continues to be a never-ending pursuit that is at the core of all we do.

Company Description
About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Luksusowa Vodka. www.deutschfamily.com

Deutsch Family Wine & Spirits

About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Luksusowa Vodka. www.deutschfamily.com

Address

Stamford, CT
USA

Industry

Business

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