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Marketing and Audience Analyst - Deseret News

Deseret News Salt Lake City, UT

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Marketing and Audience Analyst

As a marketing and audience analyst for the Deseret News, youll contribute to many aspects of marketing and audience growth measurement. You will find established and novel ways to measure reach, engagement and user journey on various platforms using a variety of software tools. The successful candidate will demonstrate a track record of measurable success.

This position reports to the head digital officer and works across departments with a wide variety of disciplines.

Responsibilities:

  • Track and measure the reach, resonance, engagement and influence of Deseret News content across digital platforms, social networks, etc.

  • Measure ROI of marketing campaigns and audience growth strategies

  • Create and regularly update benchmark reports across a variety of business goals

  • Understand audience personas and demographics, psychographics and behavior. Recommend new opportunities and initiatives based on your analysis

  • Build and maintain dashboards in Microsoft Excel, Google Sheets, Data Studio and other software to help you and your colleagues understand content performance and marketing success, with an eye toward growth and achieving key results

  • Convert business questions into analytics projects and solutions

You're a good fit if you:

  • Are data-driven, results oriented and technically savvy

  • Love analyzing spreadsheets and can create pivot tables in your sleep

  • Would thrive working in a dynamic, fast-paced journalistic environment

  • Have the ability to multitask, work under pressure and meet deadlines

  • Are willing to learn, grow and invest in yourself

  • Are passionate about our mission

  • Have 3+ years experience in business, marketing or a related field

Youre an even better fit if you:

  • Have a bachelor's degree in business, marketing, math or statistics

  • Have experience using a variety of media buying tools such as Facebook Ads and Google Ads

  • Are a certified expert with web analytics tools, such as Google Analytics or Adobe Analytics, and are adept at providing actionable analysis and recommending solutions

Our Mission

The best part of working at the Deseret Newsaside from having great colleagues is working to fulfill an inspiring mission: To be trusted voices of light and truth influencing hundreds of millions of people worldwide.

Our team

You will join an energetic group of digital news innovators who care deeply about Utah, the nation and the 171-year legacy of the Deseret News. We don't take ourselves too seriously, but we are serious about working together to grow our business.

Our company

Forged on the American frontier by Mormon Pioneers in 1850, the Deseret News focuses on the vital issues of our day. We seek to explain how policies, politics and culture affect individuals and families across our communities and nation. Through rigorous reporting, columns and editorials, our work is grounded in the time-honored causes of faith and family.

The Deseret News is Utah's oldest newspaper and the longest-running business in the Beehive state. It is a subsidiary of the Deseret Management Corporation, whose other companies include Bonneville International, Deseret Digital Media, Deseret Book, Beneficial Life Insurance Company and Temple Square Hospitality.

Deseret News

Address

Salt Lake City, UT
84180 USA

Industry

Business

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