DIGITAL STRATEGIST & BUYER
- Vision , Medical , Dental , Paid Time Off
DIGITAL STRATEGIST & BUYER
Our client is looking for an experienced, digital-savvy professional responsible for developing solutions to meet clients brand objectivesbased on consumer insight and data.
Ability to identify trends and technologies that play roles in consumers lives, as well as familiarity with
SEO/SEM strategies. Experienced in planning, placing, optimizing, and reporting on digital media. Has a clear understanding of the digital touchpoints a consumer interacts with daily.
Responsible for managing marketing campaigns that use these touch points to their fullest effect, building a brand image and driving conversions across digital channels. The person has a strong initiative, is an effective communicator, and is very comfortable presenting to clients. They can convey the evolution of the consumer journey and develop strategic marketing programs that align with our client's overall business objectives through strategic insights and direction.
Ability to confidently make recommendations that deliver on client business objectives and essential metrics.
Develop digital marketing strategies using all necessary tools and platforms (including but not limited to paid digital ads,
SEM, organic social media, blogs, email campaigns, and more)
Research client industries and develop a strategy based on an understanding of the consumer profile and journey
Develop paid digital advertising strategies and campaigns
Manage paid advertising budgets
Maintain productive, positive, and stable client relationships.
Help act as a liaison between clients and agency
Identify, monitor, and report on SEO, SEM, marketing, and sales performance metrics
Analyze the use of multiple marketing funnels and provide actionable insights
Maintain knowledge of digital marketing trends and compliance standards
Evaluate and consider implementing tools for A/B testing, heat maps, etc.
3+ years of experience working with Google Ads, Facebook Business Manager, and other ad platforms
3+ years of demonstrable successful digital marketing experience
Demonstrable knowledge of digital marketing tools and platforms such as SEMRush, Moz, Ahrefs, CallRail, Salesforce, HubSpot, and others.
Experience in Google Analytics is required; current individual certifications desired
Knowledge of Google Tag Manager and Google Search Console
Proven Track record in developing and executing paid digital media campaigns
Experience in performance marketing
Familiarity with online marketing strategies and marketing channels, top of funnel through bottom of the funnel
Knowledge of SEO and keyword research
Ability to develop structured AB testing of creative, content, and other elements
Ability to grasp future trends in digital technologies and act proactively
Multitasking and analytical skills
Excellent communication skills required, with the ability to write succinctly
Salary & Benefits:
Compensation based on experience and skill set
Flexible work-from-home opportunities
Business-casual work environment
DeployFort Wayne, IN
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