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Digital Marketing Manager- HubSpot Required

Delectus
Atlanta, GA
  • Expired: May 18, 2022. Applications are no longer accepted.

We are the nations leading provider of healthcare reimbursement and payment automation services, leveraging the largest healthcare network to drive value-based care reimbursement, improve the patient experience and reduce costs for health plans and providers. Company connects more than 750 health plans, 1.3 million provider payees and 100+ million consumers to facilitate alternative payment and reimbursement solutions and the exchange of meaningful healthcare information.

Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate and above all fun. Discover a place where youll work with a team of professionals, dedicated to providing bold leadership and distinctive client service while spending each day engaged in meaningful and challenging work. At Company you will be supported in your professional growth and recognized for your contributions.

Digital Marketing Manager

The Digital Marketing Manager will play a critical role in building awareness and driving demand for Company. You will work closely with key stakeholders to develop innovative demand generation campaigns and lead nurturing strategies that include multiple marketing disciplines to generate and drive qualified leads through to pipeline. You have a natural ability to utilize multiple CRM and marketing automation systems to deliver, manage and measure the effectiveness of those campaigns and proactively review and optimize our approach.


 

Essential Duties and Responsibilities:
Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, ABM and display advertising
Maintain our digital content strategy across all digital channels and along the customer journey
Measure and report on the performance of all digital marketing campaigns
Collaborate with team to build and implement content marketing techniques across campaigns, including audience segmentation, search engine optimization (SEO), and persona-based marketing
Develop and maximize website strategy for improved awareness and lead generation
Innovate and improve existing marketing systems to drive and enhance campaign deliverables and results (measured by sales qualified leads)
Build and present campaign and pipeline reports with a demonstrated ability to take initiative
Manage and develop vendor relationships that support and enhance the marketing automation strategy
Attention to detail with excellent follow-through skills and ability to manage and execute multiple projects
Administrative management of marketing and sales automation tools
Identify trends and insights in marketing and digital automation, and optimize spend and performance based on the insights
Stay up-to-date with the latest trends and best practices in  online marketing and measurement
Additional administrative tasks as assigned
Requirements
    Strong interpersonal skills

Delectus

Address

Atlanta, GA
30383 USA

Industry

Business

View all jobs at Delectus