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Marketing Manager

Deep South Equipment Co. Shreveport, LA
  • Expired: over a month ago. Applications are no longer accepted.

Job Duties

The Marketing Manager will develop and manage marketing programs to support business objectives, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities for Marketing Manager

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan

    • Using Website, SEO, SEM, social media & digital market
  • Market through various channels and segment databases working with large data sets

    • Using proprietary lead programs such as EDA etc
  • Manage marketing projects to generate consumer brand awareness in support of improved marketing strategy and communications and sales support

  • Maintain NPS (Net Promotor Score) survey program – create, distribute and monitor the NPS program with custom software and communicate results with leadership & factory reps

  • Create internal marketing programs for employees

  • Lead the execution of marketing programs from start to finish, driving collaboration with all departments and communicating with leadership

  • Create, order and distribute marketing propaganda to support internal and external initiatives

  • Responsible for maintaining the website with current information and equipment

    • Work with the webhost provider to develop every changing marketing strategies customized for each branch and market

Qualifications for Marketing Manager

  • Experience building complex marketing programs and reporting on the results

  • Exposure to digital and direct response marketing

  • Competence as a creative writer with an eye for great emails and landing pages

  • Strong project management skills

  • Strong problem-solving ability, including metrics-driven thinking

  • Ability to travel as necessary

  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar and/or equivalent experience, and is familiar with the following software/tools:

    • Salesforce

    • Microsoft Office

    • Adobe C6 Suite


      Qualification Requirements:

  • To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Language Skills:

  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.

  • Ability to write reports, business correspondence and procedure manuals.

  • Ability to effectively present information and respond to questions from groups or managers, clients, customers and the general public.

    Other Skills and Abilities:

  • Ability to work with computer programs and company specific software.

  • Good PC skills helpful.

  • Ability to read and interpret Excel spreadsheets and reports.

Deep South Equipment Co.

Why Work Here?

Industry Leading Brands and products and a great working environment, Top pay

Since 1990, Deep South Equipment has grown into the premier material handling and Heavy equipment equipment provider for the South - offering sales for new and used equipment, rentals, parts, service and training for numerous industries and businesses throughout Louisiana, Mississippi, East Texas and Oklahoma, and Arkansas All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Address

6851 Greenwood rd Shreveport La, 71119
Shreveport, LA
USA