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Online Marketing Manager

Dawley and Associates Seattle, WA
  • Posted: over a month ago
  • $55,000 to $70,000 Annually
  • Full-Time
  • Benefits: Medical, 401k

The Online Marketing Manager will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive quality traffic, and generate leads that match defined demographic/psycographic goals. The specialist will lead day-to-day efforts in the planning, execution, reporting, maintenance and optimization of both email marketing campaigns and PPC advertising.

Requirements:

  • 4 year degree (marketing a plus)
  • 2 years related work experience
  • Strong understanding of MailChimp Pro
  • Solid understanding of primary online advertising platforms including Google AdWords, Bing Ads (AdWords certification a plus)
  • Solid HTML/CSS skills (must be comfortable modifying existing responsive HTML/CSS)
  • Experience working with Google Analytics
  • Excellent communication skills

PRIMARY RESPONSIBILITIES

Email Marketing- (50%)

  • Manage email projects and scheduling for multiple clients and daily emails during peak season
  • Create HTML and CSS emails
  • Coordinate content creation/segmentation/testing/deployment process with clients on email projects
  • Craft/coordinate email campaigns
  • Manage multiple email lists ranging in size from 10,000 to 2,000,000 subscribers

PPC- (20%)

  • Manage relationship with clients to improve PPC performance, manage spend and launch effective campaigns
  • Effectively manage online projects requests to meet or exceed expectations, and deliver quality work on time
  • Develop easy-to-use, clear, concise, comprehensible advertising content

Reporting- (20%)

  • Create comprehensive reports combining data from Google Analytics, email platform and online advertising platforms

SEO/General- (10%)

  • Edit online copy to optimize it for search engines
  • Improve search-engine rankings
  • Expand knowledge of basic online Marketing tools, trends and best practices regularly

Dawley and Associates

Address

1020 1st Ave S, Seattle, WA 98134
Seattle, WA
USA

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