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Retention Marketing Expert

Darkroom Los Angeles, CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Darkroom is a digital growth agency building legendary e-commerce companies and digital experiences. We are a team of industry leading marketers and best-in-class creatives building LAs fastest-growing marketing agency. We are looking to add exceptional individuals to our Downtown LA-based team.

As a Retention Marketing Expert at Darkroom, you will be responsible for handling large scale email & SMS marketing campaigns from development to execution across a wide variety of industries throughout e-commerce (cannabis, CBD, fashion, consumer goods, and more).

The ultimate objective of our retention marketing team is to grow as a team and scale our clients revenue by delivering personalized communications across multiple platforms.

What you will do:

Retention Marketing

  • Looking for an experienced retention marketer
  • Intimate knowledge of the retention landscape for related industries: fashion e-commerce, B2B, and CBD/cannabis
  • Ability to work within a team setting, both remote and in-office
  • Learn and understand each clients unique brand voice so you can speak to their audiences in the most effective way possible.
  • Understand the full-scope marketing funnel and how lifecycle integrates seamlessly with paid media and other channels
  • Brainstorm customer acquisition, campaign content, and segmentations independently or alongside other team members.
  • Optimize existing email automations with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
  • Proof and QA campaigns to ensure 100% error free execution.

SMS Marketing

  • Utilize each clients email list to launch and grow SMS marketing.
  • Establish targeting strategies based on segmented customer lifecycles.
  • Optimize existing SMS automations with frequent multi-variant a/b testing of subject lines, time of send content, etc.
  • Curate personalized SMS automations + campaigns that integrate seamlessly with ongoing email automations + campaigns.

Requirements

  • BA or equivalent
  • 1+ years of copywriting experience in an agency or freelancing environment.
  • 1+ years experience of handling your own clients/accounts.
  • Excellent interpersonal and communication skills.
  • Excellent copywriting skills.
  • Excellent taste and aesthetic skills.
  • Excellent project management skills.
  • Highly creative and imaginative.
  • Adobe Photoshop/Canva experience is a plus.
  • Ready to take initiative and find solutions when given little direction.
  • Understanding of digital marketing principles, specifically email marketing best practices.
  • Knowledge of Klaviyo (must) and other email marketing automation tools like Mailchimp (plus).
  • Knowledge of HTML and experience with WordPress a plus.
  • Proven track record of creating, implementing and optimizing complex email programs to meet business goals.

Benefits

  • Fun, fast-paced startup environment located in DTLA (with our own in house studio)
  • Opportunity to help shape the company
  • International, motivated team with flat hierarchies
  • Attractive opportunities for growth
  • No face-time culture - results are what matter!

Why work at Darkroom

  • Competitive salary based on experience level.
  • Unlimited Vacation days
  • Startup culture with a beautiful office (and a full in-house production studio)
  • Entrepreneurial encouragement to launch companies internally with revenue share structures
  • Health and commuter benefits
  • Top-notch clients
  • Join a team making waves in the marketing space


Salary: $65,000 - $75,000

Darkroom

Address

Los Angeles, CA
USA