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Director, Brand Management & Marketing Communications

Danaher Carlstadt, NJ

  • Employment Type Other

Pantone LLC, a wholly owned subsidiary of X-Rite Incorporated, a Danaher Company, is seeking an experienced Director of Brand Management and Marketing Communications.

This role is responsible for leading all global user-facing brand positioning and communications, media outreach, crisis management, brand partnerships, and social media. This position will also lead Transformative Marketing within Pantone’s marketing organization, including effective integrated marketing campaigns across PR, social media, creative development, partnership marketing, channel distribution, and tradeshows.

In this role, the Director of Brand Management and Marketing Communications will lead the communications strategy and execution of key brand programs, including Color of the Year, partnership support (B2B and B2C licensing), and New Product Development (NPD) support. This role will be the main liaison leading Pantone’s global agency relationship, press releases, media activations, partnership support and social media strategy and execution.

The Director of Brand Management and Marketing Communications is expected to:


* Support the Vice President of Marketing in building and executing global brand strategies that will generate revenue growth and meet business objectives

* Drive purchase consideration among designers and other target customers across all marketing programs and materials through education on Pantone’s value proposition in color management

* Develop programming and assets that will support Pantone’s dealer network and direct sales team

* Elevate and standardize the brand’s aesthetic and voice across all channels

Project and Process Management

* Lead all global brand communications efforts, create definitive global brand strategy and provide deployment kits to regional commercial teams and their channel partners

* Lead the development of integrated marketing campaigns across public relations, social media, creative development, partnership marketing, channel distribution and tradeshows

* Example projects include developing brand style guidelines, leading the launch strategy for new products, and Color of the Year

* Set and manage project timelines and action plans to execute programs on-time

* Responsible for media relations and contacts

* Manage Global Communications and COY budget

People Management

* Able to lead a cross-functional, matrixed team and strive for collaboration, structure, and process

* Develop direct reports through development plans and steady cadence of 1:1 meetings

* Lead weekly staff meeting to ensure project deadlines are met and resources are addressed in a timely manner

* Collaborate with cross-functional teams across Sales, E-Com and Web, Licensing, and the Pantone Color Institute teams

Metrics & Measurement

* Measure, track, and optimize all communications programs to drive stronger revenue growth and continuous improvement within the organization

* Lead the implementation of Danaher Business System (DBS) tools to track, reports results, and optimize performance across marketing initiatives

* Present to the leadership team at Pantone and Danaher, as required


* 5+ years of brand management and marketing experience in roles with advancing responsibility

* 3+ years of experience in design related industries and B2B companies

* Subject matter expertise in color management and trends in graphic arts, fashion and home interiors, and product design, a plus

* Experience connecting business strategy and communication strategy

* Strong communication skills - written and verbal

* Strong presentation skills - creative concepts and ideas

* Must also possess strong leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment

* Comfortable working in a results-driven, revenue focused, metrics-based organization

* Ability to balance multiple projects, priorities and deadlines

* Driven, analytical nature, with entrepreneurial spirit that excels in lean organizations

* Demonstrated proficiency with Microsoft Office (PowerPoint, Excel)

* Creative, assertive and solution-oriented when faced with obstacles

* Bachelor’s Degree in marketing, communications, business or related field required, MBA preferred

* Comfortable traveling domestically and internationally (35-40% of time travel required)

Location: North America>New Jersey>Carlstadt

EEO – E-Verify



Carlstadt, NJ
Posted: over a month ago