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Media Planner

DP+ Farmington Hills, MI

  • Posted: over a month ago
  • Full-Time
  • Benefits: 401k, dental, life insurance, medical, vision,
Job Description

The Media Planner contributes to day-to-day implementation and reporting for a major health care client, a major health system and other accounts. They contribute across all aspects of media research, planning, implementation, optimization, and reporting. This position has potential career growth across all channels, including linear and digital media planning. They are supported by the Assistant Media Planner.

Responsibilities:

· Research: Pulls media research in support of recommendations and POVs from in-agency resources and external sources.

· Estimating: Pulls costs per point/costs per thousand from SQAD. Contacts sales reps for rate cards and material specs, as well as negotiating custom rates/packages.

· Planning: Works with Associate Media Director to develop and present strategic media plans encompassing both digital and linear channels; writes media POVs and summaries of emerging media opportunities. Meets with representatives of media properties.

· Implementation: Collaborates with account teams to facilitate implementation of media plans; executes plans working in conjunction with finance, in-house digital platform team, broadcast negotiation team, project management and outside partners.

· Budgeting: Maintains monthly budgets for position’s primary accounts. Works with Financial Services to resolve billing issues.

· Plan maintenance: Prepares and maintains flowcharts. Optimizes plans on an on-going basis.

· Reporting: Coordinates all components of on-going and periodic reporting, including digital, broadcast, print and outdoor; Contributes to reporting observations and insights

· New business: Contributes to agency new-business development and presentations

Requirements:

· Bachelor of Arts or Science required, major in Marketing or Communications preferred

· One year or more of experience in media planning or related agency function

· Google certification(s) desired but not required

· Understanding of digital media platforms, including DSPs, DMPs and social

· Familiarity with Simmons, Kantar and other media research software

· Experienced in Microsoft Office, with strong Excel and PowerPoint skills

· Experience using Strata, IMS Suite, and other media tools preferred.

· Analytical

· Extreme detail orientation

· Exhibits a strong degree of inter and intra department cooperation

· Strong written and oral presentation skills

· Adapts to change in workload and handles large volume of projects during peak periods

· Contributes beyond traditional parameters of position

Company Description
About DP+
We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

DP+

Why Work Here?
Voted "Coolest Places to Work" 5 Years in a ROW!

About DP+ We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

Address

38505 Country Club Drive

Farmington Hills, MI
USA

Industry

Business

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