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Business Insight Analyst

DP+ Farmington Hills, MI

  • Posted: over a month ago
  • Full-Time
  • Benefits: medical, vision, 401k, dental, life insurance,
Job Description

Job Summary: Provide advertising/media/website analytics and insights to quantify performance results of advertising investments across media, digital and CRM platforms and their impact on driving both attitudinal and behavioral response metrics. Work with media team to improve campaign performance by providing insights and optimizations.

 

Responsibilities:

· Develop and automate data collection systems

· Build and maintain client dashboards

· Interpret data, analyze results and provide recommendations to improve performance

· Undertake preprocessing of structured and unstructured data

· Analyze large amounts of information to discover trends and patterns

· Locate and define new process improvement opportunities

· Work with media team to develop media strategies and present them internally

Requirements:

· Experience in digital media including programmatic, paid search and social

· Working experience as a data or business analyst

· Technical expertise regarding data models, database design development, data mining and segmentation techniques

· Experience using business intelligence tools (e.g. R, SAS, SPSS, Datorama, Tableau) and database tools (SQL, Alteryx)

· Knowledge or familiarity with Google Analytics and Adobe Experience Cloud products

· Degree focused on Economics, Data Science, Data/Business Analytics, Information Management or Statistics

· Excellent Microsoft Excel skills

· Knowledge of statistics and experience using statistical packages for analyzing datasets

· Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

· Ability to identify trends in data and provide strategic recommendations based on creative, media type, keyword strategy, etc. Ability to clearly summarize, report, and present findings

Company Description
About DP+
We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

DP+

Why Work Here?
Voted "Coolest Places to Work" 5 Years in a ROW!

About DP+ We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

Address

38505 Country Club Drive

Farmington Hills, MI
USA

Industry

Business

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