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Brand Strategist

DP+ Farmington Hills, MI

  • Posted: 19 days ago
  • Full-Time
  • Benefits: dental, life insurance, medical, vision, 401k,
Job Description

The Brand Strategist’s primary role is to help architect strategies that solidify our clients’ brand positioning and deliver success against key business objectives.

Responsibilities:

·       Uncover consumer, brand and cultural insights that will lead to disruptive ideas

·       Help develop concise, inspiring creative briefs that guide the development of compelling communications

·       Conduct qualitative and quantitative research with an eye for new, innovative techniques

·       Assess industry drivers, competitive environment, macro forces and cultural shifts that will impact our clients’ future business

·       Act as the voice of the consumer through planning, ideation, execution and evaluation

·       Contribute to an agency culture that encourages pride, openness of opinion and constant curiosity

Requirements:

·       Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture and people

·       Knowledge of qualitative research methods – interview/moderation experience preferred

·       Proficient in quantitative research and data

·       A solid understanding of the digital landscape, social media and technology platforms with an interest in emerging technologies

·       Excellent written and verbal communication skills

·       A confident and persuasive storyteller who can support, amplify and sell in ideas

·       Highly self-motivated individual who enjoys working on multiple projects

·       Ability to thrive in a collaborative, dynamic and fast-paced environment

·       Minimum 2+ years of experience in strategic planning

·       Minimum 2+ years working at an advertising agency

·       Bachelor’s degree in advertising, marketing, business administration, psychology, economics or equivalent experience

Company Description
About DP+
We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

DP+

Why Work Here?
Voted "Coolest Places to Work" 5 Years in a ROW!

About DP+ We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together. We are The Agency of Change.

Address

38505 Country Club Drive

Farmington Hills, MI
USA

Industry

Business

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