Skip to Main Content

Business Intelligence Analyst

DP+, a fusion92 brand
Farmington Hills, MI
  • Posted: over a month ago
  • Full-Time
  • Benefits: life insurance, medical, vision, 401k, dental,
Job Description

Responsible for the development of analytic strategy and reporting. This role requires a thorough understanding of business intelligence tools, data processing and automation, ad tech ecosystem, data discovery techniques, advanced media measurement solutions and skilled hands-on execution.

As a business intelligence analyst, you be responsible for reporting and dashboards, data processing, data quality assurance, as well as insights and optimizations. You will help lead media strategy and be responsible for showing effectiveness of media investment.

 

Responsibilities:

·       Build and maintain client dashboards

·       Process and analyze large amounts of data to discover trends and patterns

·       Translate media insights into campaign recommendations and strategies across multiple platforms

·       Define and execute new process improvement opportunities across automation, machine learnings, data collection, and building dashboards

·       Partner with media, creative and brand strategy teams to identify and provide actionable insights for optimization

·       Steer media investments towards best performing placements; seeking to optimize return

·       Conduct meetings discussing performance of campaigns, and insights with respect to platforms, campaigns, audiences, inventory sources, creatives etc.

·       Develop and present meaningful results to external and internal clients

 

Requirements:

·       Minimum of 2 - 5 years of working experience as a data or business analyst

·       Bachelor’s degree in Marketing, Data/Business Analytics, Statistics, Finance, Economics, or Mathematics preferred

·       Excellent written and verbal communication skills; demonstrated experience producing executive level presentations

·       Excellent prioritization and problem-solving skills; able to triage and focus on highest impact opportunities

·       Strong analytical skills - can draw valid conclusions from data, understand nuances of measurement techniques, and rapidly move from insights to action

·       Ability to identify trends in data and provide strategic recommendations based on creative, media type, audience, keyword strategy, etc.

·       Firsthand experience using business intelligence tools (e.g. R, SAS, SPSS, Datorama, Tableau) and database tools (SQL, Alteryx)

·       Knowledge or familiarity using web analytics and SEO tools

·       Must be proficient, intermediate level, with Excel, PowerPoint, Word

·       Self-motivated with the ability to work in both a team environment and independently

·       Excellent interpersonal and communication skills

·       Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment

Company Description
About DP+, a fusion92 brand
We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together.

DP+, a fusion92 brand

Why Work Here?
Voted "Coolest Places to Work" 5 Years in a row!

About DP+, a fusion92 brand We are a fiercely independent, full-service advertising agency based in America’s heart of modern renewal – Detroit. Inspired by our surroundings, we’ve made it our mission to create change through our ideas. So, we bring together world-class creativity with the latest tools for media, digital and data/analytics. We’re consistently rated one of the best places to work by AdAge, Crain’s and the Detroit Free Press. They’re right. And the reason is that we’re all on the same mission together.

Address

Farmington Hills, MI
USA

Industry

Business

View all jobs at DP+, a fusion92 brand

What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.