SEM PPC Analyst

The SEM PPC Analyst is responsible for researching, developing and optimizing every aspect of our clients’ digital media & search engine marketing (SEM) campaigns. This may include managing keyword & audience research, formulating and managing our clients’ pay-per-click (PPC) budgets & strategies, developing and executing social media campaigns, analyzing and reporting results, and occasional direct consultation with clients. As a part of the Digital Media team, the Digital Media Strategist is also responsible for finding, vetting, and implementing new opportunities for digital media innovation to improve client performance. This individual works with clients and other members of the DOM team learning and improving the day-to-day administration of digital marketing and advertising initiatives for the Agency’s automotive clients.

RESPONSIBILITIES:

• Provide SEM performance data as needed to AEs for client review
• Optimize campaigns for best performance
• Build new accounts for new clients
• Build new campaigns for existing clients
• Monitor and report competitive spending for assigned markets
• Develop meeting content and help write presentations
• Become a “market expert” for assigned markets and continuously monitor for competitive activity, economic and demographic changes, etc.
• Understand the Client’s business
• Intermediate understanding of digital media and Google Analytics
• Intermediate understanding of SEO
• Thoroughly understand legal/disclaimers and adhere to them with all work
• Thoroughly understand co-op and compliance and adhere to them with all work
• Assist in launch process where applicable
• Develop and deploy optimal SEM strategies
• Ensure all creative needs have passed through proper approval and legal channels prior to implementation
• Stay in close communication with all necessary departments on timetables and milestones
• Collaborate with the Director of Digital Media and leadership in the pursuit of new clients, including the development of new business proposals and presentations