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Product Marketing Manager, Video

Cypress HCM
San Francisco, CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Product Marketing Manager
 
We have an exciting opportunity for a Product Marketing Manager, Creative Cloud Pro Video with the top leading multimedia and creative software company in world. This position will help develop product messaging, positioning and strategy for the company’s video business. You will be responsible for the development of targeted campaign and content messaging, use cases, personas, marketing programs, and thought leadership programs. In doing so, you will work with many cross functional teams, including campaign marketing, B2B marketing, go to market, engagement and retention, PR, social, product management, corporate marketing, program management, engineering and design.

Responsibilities:
  • Work with the product marketing lead for Premiere Pro and Pro Video strategy to define opportunities and strategies across the video portfolio.
  • Execute marketing strategies, plans and programs for Adobe’s video business for individuals
  • Define and execute release cycle go to market strategies
  • Drive key product and program launches
  • Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels
  • Understand the competitive landscape; analyze market trends and competitors to define opportunities, audiences, objectives, threats, and priorities
  • Identify and promote key use cases and product workflows
  • Define lifecycle, acquisition, and retention marketing programs alongside the campaign marketing team
  • Partner closely with the various cross functional teams to deliver on the data driven operating model. 
 
Skills and Experience:
  • BS/BA in Business, Marketing, Communications, or related field required
  • 3+ years of Product Marketing experience, ideally in the enterprise SaaS space – design background a plus; experience marketing to designers or creatives a plus. 
  • Video expertise a plus
  • Proven ability to drive global, cross-functional initiatives and programs that demonstrate original thinking
  • A passion for digital media, and the role Adobe plays in helping creatives succeed with video
  • Excellent written and verbal skills with the ability to work cross-functionally across marketing, communications, go to market and product management teams
  • Proven experience communicating and presenting data to stakeholders and senior executives
  • Demonstrated teamwork and collaboration
  • Results oriented, and a self-starter
 

Cypress HCM

Address

San Francisco, CA
USA

Industry

Business

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