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Email Marketing Specialist (Remote)

Cypress HCM Nashville, TN

  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Email Marketing Specialist (Remote)
About our client:
  • Small, growing, established (founded 13 years ago) software company, ~100 employees
  • 50+ different B2B products (mostly web applications) with purchases/downloads in the millions
  • Distributed/remote team in various cities within the United States
  • A few clients include Google, Apple, Tesla, Disney, Netflix, Starbucks, NASA
This position is 100% remote/work from home, with a preference for candidates in the Atlanta area. Your future manager is in Atlanta and it would be cool to meet up for coffee sometimes.
This is what you’ll be doing:
  • Executing scheduled and automated email marketing campaigns through Klaviyo
  • Writing and modifying HTML code for email templates 
  • Creating targeted audience segments
  • Configuring deployments and send triggers
  • Helping to create and test landing pages and forms to drive new leads
  • Executing paid search campaigns in other platforms, including AdWords
  • Managing the email marketing database, unsubscribe requests to ensure compliance 
  • Diving into the data on a regular basis
  • Analyzing data/reports from multiple sources to identify and prioritize growth opportunities
  • Testing, testing, testing everything you do – A/B testing for new channels, measuring results
  • Working with product marketing to make sure campaigns are aligned with releases/launches
  • Collaborating with in-house graphic/web designers and developers
  • Keeping track of projects and overseeing the execution of your campaigns to ensure quality
What our client is looking for:
  • 3+ years of experience in digital marketing, ideally for B2B software products/apps
  • Email marketing expertise – building segments, coding/modifying email templates with HTML
  • Experience with an enterprise email marketing platform like Klaviyo
  • Experience working with AdWords for PPC
  • Experience helping to create landing pages and with SEM/SEO would be great too
  • Experience with A/B testing and test-driven marketing
  • Data-driven, highly analytical, organized, and able to perform in a fast-paced environment
  • Exceptional attention to detail, strong social skills, strong communicator, team player
  • Bonus points for experience marketing apps that live in a marketplace (AppExchange)
  • Cell phone and internet reimbursement for your home office
  • Fully covered health insurance
  • Flexible spending accounts, 401K plan
  • The occasional trip to Europe for a conference or two
  • Working from home every day of your life (did I mention that already?)
  • 13 weeks of paid maternity and paternity leave

Cypress HCM

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Nashville, TN
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