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Global Brand and Marketing Communications Manager/ Director

Cutting Edge Recruiting Solutions
Fort Lauderdale, FL
  • Posted: March 23, 2022
  • Full-Time

Cutting Edge Recruiting Solutions is seeking a Global Brand and Marketing Communication Director for one of our premier clients. This key senior marketing role will focus on 3 main areas: amplify brand equity, streamline all outbound Marketing communications, and augment content creation.

  • Brand Amplification - The candidate will be responsible for the overall brand strategy, ensuring the brand/message consistency and clarity alignment to various market segments. He/she/they will work with various executive stakeholders to develop and execute effective brand position and drive new customer acquisition by using a standardized framework for brand/ website.
  • Streamline Communication - The candidate will be responsible for developing and leading communications strategy and execution. He/she/they will support executive leadership team and various company functions as a communications advisor and strategist, working directly to support Press/ Media Relations.
  • Content Augmentation - The candidate will be responsible for managing the strategy that drives content success across various functions, facilitates content lifecycle management.
Basic Qualifications

  • Bachelor's or master's degree with over 10 years of relevant B2B experience
  • Experience in EHS industry is strongly preferred but not a mandatory
  • Excellent communicator, collaborator, and presenter
  • Ability to organize, analyze and report on data from multiple systems
  • Strong written and strategic communications skills
  • Digital publishing, content strategy and/or enterprise content management
  • Messaging and positioning
  • Copywriting and editing
  • Budget management
  • Vendor and agency management

Job Responsibilities:
Brand
  • In collaboration with the key stakeholders, define/review the overall brand strategy and positioning ensuring alignment with the key market segments.
  • Use the brand positioning to define a visual identity and tone of voice for the company.
  • Create and maintain a set of brand guidelines, standard visual templates ensuring that they are easily accessible and adhered by the whole business.
  • Define and execute innovative brand seeding campaigns to reach wider SME markets ensuring alignment with divisional lead gen activities.
Communications
  • Coordinate with various key stakeholders to develop a coordinated marketing communications strategy
  • Work with the digital marketing team to develop corporate social media strategy and governance
  • Create and deliver an employee engagement program including internal communications, events and the intranet
  • Implement key communications policies, protocols, and guidelines

TopDown

Cutting Edge Recruiting Solutions

Address

Fort Lauderdale, FL
33394 USA

Industry

Business

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