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CRM Manager

CuriosityStream Inc.
Silver Spring, MD
  • Posted: over a month ago
  • $100,000 to $110,000 Yearly
  • Full-Time
Job Description

Curiosity is looking for an experienced customer relationship manager to be the critical connection point between our streaming service and our subscribers. You will own the end-to-end email, in-app, and push notification CRM efforts to engage subscribers across their entire lifecycle. You’ll maintain a direct pulse on what subscribers want by monitoring and responding to feedback channels, then creating and executing campaigns that test hypotheses to help drive engagement, retention, and growth. This role will sit on the Product team, meaning you will work closest with the UX/UI, data science, and engineering teams, and be the link to stakeholders from the marketing and creative teams, as well. 

We’re looking for someone with an entrepreneurial spirit, who’s ready to hit the ground running in a fail-fast mentality when it comes to testing hypotheses that lead to real results. We are looking for a candidate who is highly analytical, creative, a world-class communicator, and is passionate about delivering quantifiable results.

Responsibilities: 

  • Implement strategic growth initiatives focused on subscriber lifecycle & engagement, including but not limited to: engagement and retention email campaigns, marketing email campaigns, welcome and winback drips, and transactional emails
  • Drive all steps of all CRM campaigns, including but not limited to: strategic conceptualizing, requirements gathering, creative approach and optimizations, building, segmenting, testing, monitoring, automating, reporting, and analyzing
  • Lead conceptualizing, creating, and managing retention and engagement initiatives via automated and personalized email/push/in-app campaigns
  • Optimize lead generation emails, welcome drips, and transactional communication
  • Launch new push notifications and in-app messaging campaigns
  • Develop a rigorous incentive and content testing agenda across lifecycle campaigns
  • Create and monitor complex journeys, triggers, and automations with static and dynamic content
  • Monitor and facilitate subscriber feedback loops 
  • Drive Curiosity’s value during each step of the subscriber lifecycle with emphasis on engagement and retention, while advocating for the needs of the subscriber
  • Ensure campaigns (including tests, segmentation, and complex personalization logic) are set up and deployed accurately in a timely manner
  • Work on a supported team-of-one to drive results

Requirements:

  • 3+ years of hands-on experience managing CRM programs from conception through analysis. Experience in media and/or subscription products is a plus.
  • Customer-centric, creative, problem solver, committed to delivering delightful on-brand experiences
  • Creative eye and eager to try new campaigns
  • Design and copy skills to bring a vision to life
  • Experience leveraging a complex marketing automation/CRM system like Braze
  • Proficient in HTML and ESPs like Braze
  • Deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws
  • Passion for data-driven marketing and building programs that drive incremental results
  • Excellent analytical and quantitative skills
  • Exceptional project management skills, experience running multiple competing projects with conflicting deadlines, and strong attention to detail

In order to be considered for the role, please submit 2-3 examples of emails you’ve built in the past. 

Curiosity Inc. is the entertainment brand for people who want to know more, with documentary series and features covering every topic from space exploration to adventure to the secret life of pets, empowering viewers of all ages to fuel their passions and explore new ones. The company is home to award-winning original and curated factual films, shows and series showcasing science, nature, history, technology, society, and lifestyle. With approximately 23 million subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the linear television channel available via global distribution partners; and Curiosity Studios, which oversees original programming. Curiosity Inc. recently completed the acquisition of One Day University, which provides access to engaging talks and lectures from the best university and college professors in the United States. Curiosity Inc. is a wholly-owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI)

Curiosity is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status, or any applicable legally protected status.

CuriosityStream Inc.

Address

Silver Spring, MD
20910 USA

Industry

Technology

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