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Marketing Director

Curaleaf Los Angeles, CA
  • Posted: over a month ago
  • Full-Time
Job Description

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading U.S. provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a vertically integrated, high-growth cannabis operator known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Curaleaf currently operates in 23 states with 95 dispensaries, 22 cultivation sites, and over 30 processing sites, and employs over 3,000 team members across the United States. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information please visit www.curaleaf.com.  

We are seeking individuals who are passionate about making a difference in the work they do and will help support our company vision "To be the world's leading cannabis company by leading the world in cannabis education, accessibility, and customer satisfaction with high-quality products backed by science." You will have an opportunity to be recognized for your talent and expertise while contributing to the success of key strategic initiatives in support of our Mission "To improve lives by providing clarity around cannabis and confidence around consumption."

We seek a Marketing Director who can enthusiastically lead the development of Select in our fast-growth company. The Marketing Director will be responsible for helping to enhance the brand story and positioning, increase brand awareness and ensure consistent messaging and feel across the California markets. We are looking for someone who understands the unique opportunity that this position affords, with the chance to help accelerate our growth and develop a brand which positively impacts people's lives. 

 Responsibilities:

  • Management and execution of monthly and quarterly marketing efforts to drive the plan (including media planning), and validating/communicating marketing plans to sales outcome
  • Partner with sales to develop wholesale strategies tied to revenue
  • Manage relationships with wholesale partners
  • Oversee state merchandising efforts in partner stores, including print collateral production and distribution
  • Launch new products in market and closely monitor revenue and feedback
  • Partner with the brand team to localize the national brand strategy
  • Partner with PR and CSR teams to develop and execute local plans
  • Partner with analytics team to monitor success and make real-time adjustments
  • Partner cross-functionally with marketing, operations and sales to create plans tied to revenue, including promotional strategies
  • Partner with the compliance team to oversee consumer-facing marketing materials and ensure their compliance
  • Contribute to marketing leadership with market insights and executional ideas
  • Live the brand and be an example of Curaleaf and Select leadership in the market

Requirements:

  • Minimum 8 years of experience with in-market execution
  • Minimum 2 years of experience in the California cannabis market
  • Experience creating and communicating marketing strategy/plans, as well as coordinating and directing marketing efforts
  • Experience working within a cross-functional marketing team (cross-functional team leadership experience preferred)
  • Minimum 2 years of experience owning marketing efforts tied to revenue goals
  • Minimum 2 years of experience managing marketing agencies
  • Experience launching a product in market
  • Experience with revenue planning, partnering with sales and other revenue-generating functions
  • Preferred – media buying and PR experience
  • Preferred – CPG merchandising experience
  • Preferred – experience in a highly-regulated industry
  • Subject to background check per state cannabis regulations 

 

 

Curaleaf is an Equal Opportunity Employer 

Curaleaf

Address

Los Angeles, CA
USA

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