Conducting market research to find answers about consumer requirements, habits and trends.
Brainstorming and developing ideas for creative marketing campaigns.
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors and execute promotional events and campaigns.
Occasional travel to industry trade shows.
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, etc).
Research customer and salesman questions.
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Undertake individual tasks of a marketing plan as assigned.
Ensure field staff have the proper attire to professionally represent FSC Corp.
Any other duties or projects assigned by the Management.
We are looking for someone who is reliable and wants to make a meaningful contribution to the growth of successful business. This person must be able to organize, set priorities, multi-task and work independently.
Proven experience as marketing specialist or similar role.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
Demonstrable experience in marketing and data analytics and tools.
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc).
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
Must possess a high degree of dependability, be a self-starter and be highly organized.
Exceptional communication and writing skills.
Possess commercial awareness partnered with a creative mind and an eagerness to learn about industry equipment.
BS/BA in marketing, communications or equivalent.