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Digital Marketing and Content Manager

Crystal Coast Tourism Development Authority
Morehead City, NC
  • Posted: over a month ago
  • Full-Time
  • Benefits: vision, dental, life insurance, medical,
Job Description

Digital Marketing and Content Manager

***This is NOT a remote position and relocation will NOT be offered.

Summary:

This position is a supporting role to the Crystal Coast Tourism Development Authority Marketing Team and associated partners and is responsible for a variety of areas related to contribution, management and support of social media content, marketing initiatives and maintenance of information. The position reports directly to the Executive Director. This is NOT a remote position.

The Crystal Coast Tourism Development Authority (CCTDA) is an independent, quasi-government organization tasked with growing tourism related economic growth in Carteret County, NC. As a small, efficient operation, we operate in a team environment; therefore, it is necessary that all staff of the crystal CCTDA work closely together and, in many cases, share operational responsibilities. This leadership position must share in this culture and lead by example.

Key Areas of Concentration:

Social Media Content Management – will work collectively with our Director of Digital and Event Marketing, local partners, Advertising Agency & Public Relations firm, in addition to providing direct contributions, to ensure that we provide timely, relevant, quality content in all digital platforms to promote the Crystal Coast as a year-round destination.

Marketing Initiatives – will assist Executive Director, and Director of Digital and Event Marketing on establishing and executing our annual Marketing Plans, in all areas. Plan includes all aspects of marketing, public relations, media hosting, and trade show participation.

Information Management – will play an active role in managing the content of the CRM system, website and event updates, supporting software such as the digital asset management system and visitor center software and hardware.

Essential Duties and Responsibilities:

  • The Digital Marketing & Content Manager develops, creates and executes content strategy in collaboration with the CCTDA Marketing Staff and partners.
  • Position is responsible for producing compelling written and visual content that aligns with the CCTDA's strategic plan and engages with potential visitors to Count.
  • This position will be responsible for writing and editorial of blog stories, e-newsletter content, website and social media posts.
  • Assist in the research and develop new content (written, audio, video, streaming) for website, social media channels and provide opportunities for digital marketing initiatives.
  • Contribute/create, (write, photography, video) original content across select social channels. Curate and manage content on social media channels to reach and engage our target audiences.
  • Play an active role in the planning and execution of the monthly content calendar, as well as oversee the day-to-day social media monitoring of online conversations
  • Maintain and edit current online database of blogs to ensure information is correct.
  • Assist in identifying and securing user-generated content for organic and paid media that further enhances content strategy.
  • Maintain a well-informed, working knowledge of Crystal Coast hotels, restaurants, attractions, venues and services available to potential visitors.
  • Collect and create new content by visiting with local attractions, shops, galleries, restaurants, beaches, parks and towns on the Crystal Coast.
  • Collect and create new content by attending local events throughout Carteret County.
  • Analyze and report insights / data related to social media post and other digital performance metrics.
  • Develop, test, measure and implement social strategies that complement the overarching marketing goals and organizational strategies
  • Analyze and translate qualitative data into recommendations for improving our social media strategies
  • Source and manage partnerships with influencers as appropriate to the social strategy
  • Work with our third party partners, outside video contractors, freelancers, and local content creators to develop brand assets, as well as manage contracted photo/video shoots.
  • Serves as the main point of contact for digital assets and work closely with the marketing staff to Source, create, and organizes content for the Digital Asset Management (DAM) System to be used across CCTDA social media platforms and website, including original photography, short video, and graphics.
  • Expand and maintain photo/B-roll library. Control distribution of photos to appropriate publications and obtain and keep on file all signed release forms.
  • Maintain an active database of travel writers, editors and media associates based on specific interests. Maintain files of all published stories generated by the CCTDA.
  • Works closely with tour operators, meeting and convention customers to assist with content needs.
  • Manages mobile applications for the organization
  • Actively support the marketing team with all initiatives to update information in website, digital signs and video displays, development of mobile applications.
  • Attend PR related events to pitch ideas and stories about Carteret County to our public relations firm.
  • Provides on-the-ground support, in partnership with other members and partners of the marketing team, for visiting media, FAM tours or any on-site media visit or opportunity.
  • Other duties as assigned

Qualifications:

  • Bachelors Degree in Marketing or equivalent field.
  • Minimum of 2 - 4 years experience in digital marketing, social media, communication, journalism and/or public relations
  • Social Media and Writing skills: 3 years (Required)
  • Strong working knowledge of social media and current platforms / technology.
  • Knowledge and understanding of e-marketing techniques and principles (intermediate to advanced level)
  • Excellent presentation skills, comfortable presenting to groups internally and externally
  • Basic photography and/or video production / editing experience
  • Proficient with Adobe Creative Suite Premier Pro, Photoshop, Lightroom, or other editing software
  • Exceptional computer skills; highly proficient in Microsoft Office; Word, Excel, PowerPoint, Outlook.
  • Experience working with web content management systems such as Wordpress. Experience with Simpleview products a plus.
  • Team player who understands the need to be flexible and adaptable
  • Extensive knowledge of tourism related attractions, services and amenities of Carteret County.
  • Knowledge and understanding of online tools and platforms, including blogs, forums, Sprout Social / Hootsuite, Facebook (including Facebook ads), Twitter, Instagram, Pinterest, YouTube, TikTok and the language that is used in these communities.
  • Must possess a high level of professionalism, integrity, and confidentiality
  • Strong written and verbal communication skills
  • Ability to be organized, effectively manage time, multi-task, be self-motivated and work independently with minimal supervision.
  • Employee must have a valid North Carolina driver's license or be able to obtain one within 30 days of employment
  • Position will often include evening and weekend work and occasionally include out-of-town travel.
  • Must be able to lift 40 lbs and transport equipment and materials on an ongoing and regular basis .
  • Employee may be required to work both inside and outside of office and may experience long periods of sitting, standing, walking, speaking and listening
  • Proof of COVID-19 Vaccination required by date of hire. Individuals may submit qualified claim of exemption for medical or religious reasons.

Crystal Coast Tourism Development Authority

Address

3409 Arendell Street

Morehead City, NC
USA

Industry

Business

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