The Director of Marketing leads the development, implementation and management of consumer-driven multi-channel marketing strategies and campaigns to help Crozer-Keystone Health System (CKHS) achieve their organizational objectives.
Develops annual marketing and communications plan for organization in conjunction with hospital leadership and the Vice President, Business Development, Sales & Marketing.
Utilizes market information to establish, manage and marketing plans and campaigns to generate awareness and drive growth for top-tier service lines, hospitals and network physicians
Oversee brand management to ensure visual and verbal consistency in all CKHS marketing and communications materials and channels
Write core messaging, including value propositions and unique selling propositions, for organization, facilities and priority service lines
Coordinate with members of the Marketing and Corporate Communications team to ensure consistent messaging is used in all communications
Develop and oversee integrated marketing strategy for native content, television, radio, print and outdoor advertising, including a coordinate editorial calendar
Directs development of online and print marketing communications content and materials, including digital and print advertising, social media, collateral, direct mail, digital media, videos etc., ensuring all pieces meets standards for branding, accuracy and quality.
Develops marketing and communications strategy using data-driven, organizational best practices
Oversees corporate sponsorship and partnership opportunities with complementary organizations
Proofs, verifies and tracks completeness of editorial content for publications, releases, and other materials submitted to vendors and ensures that all projects are completed within designated timeline
Work with the Vice President of Business Development, Sales and Marketing to make strategic level decision-making in tying traditional marketing channels with digital and social channels, with oversite of webmaster to ensure consistency of messaging.
Ownership of contracted relationships for advertising and marketing media buying, including print, broadcast, radio, non-traditional media, digital and social
Coordinate the creative efforts of the marketing and communications team to align with branding strategy and organizational objectives of CKHS.
Education and Training:
Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience and Knowledge:
Minimum of 10 years of progressive experience in healthcare marketing and communications
Registration, Licensure and/or Certification:
Valid Driver's License