Our Client is testing a marketing initiative whereby we utilize prospect utility information that is gathered through various means to prepare prospect specific communications. The hypothesis is that since the information is much more relevant to the prospect that we will have a higher engagement rate with the prospect, and as a result, more success at generating new business. The intern will be utilized to support and supplement the current staff. They will gather and analyze data as well as do prospect/client research.
Sophisticated sales prospecting
The goal of sophisticated sales prospecting is to utilize customer and industry specific information to develop and send marketing communications that are specific to an individual customer.
Through sophisticated sales prospecting, we can increase the response rate to our email communications, increase the number of meetings that we have with prospects, and as a result, increase our new business generation.