As a member of the Management Team, the Marketing & Communications Manager will work closely with fellow team members on all key marketing and public relations initiatives. The position reports directly to the CEO. The Marketing & Communications Manager will provide strategic direction and develop tactical approaches related to the planning, development, and implementation of the organization's marketing strategies, stakeholder communications, and public relations activities, as well as helping to build and manage the downtown’s and organization’s brand.
Marketing and Communications Plan Development and Implementation:
- Develop, update, and implement a comprehensive marketing and communications plan. The marketing plan will aim to develop awareness of the organization’s initiatives with a variety of target markets, including property owner ratepayers, downtown businesses, residents, employees, and civic partners that include the city and several non-profit organizations.
- Supervise a marketing associate and/or utilize qualified local vendors to carry out various components of the marketing and communications plan.
- Coordinate the design, production, and distribution of marketing materials, such as event promotions, newsletters, posters/banners, website, annual report, etc.
Social Media Strategy & Implementation:
- Develop, implement, and promote social media strategies using a variety of tools, including the organization’s website, enews, and social media platforms, which can best reach target markets.
- Oversee, monitor, and evaluate content for the ongoing use of social media by the organization.
- Develop and carry out a brand management strategy as part of the organization’s new strategic plan. The brand will aim to distinguish the organization’s role in civic efforts to improve its downtown and will be consistent with and leverage similar efforts by partner organizations.
- Contribute to a cohesive marketing and branding identity by representing the organization in strategic marketing and branding initiatives.
Programming for Stakeholder Engagement:
- Assist and coach staff to design and implement meaningful engagement opportunities for the many stakeholder groups that are affected by the organization’s services and programs. Options may range from periodic one-on-one meetings with key stakeholder interests, roundtable discussions with small groups, and/or ongoing committees that are charged with providing creative input into the execution of the organization’s initiatives.
- Serve as a spokesperson in matters related to services, programs, special events, and crisis communications. Tasks include developing relationships with local print, television, and electronic media, preparing media releases, providing media training for management staff, and promoting the organization.
- Bachelors’ Degree required; emphasis in marketing and communications preferred
- Strong computer skills with working knowledge of MS Office, Google Suite, MAC, graphic design software, database management, and social media
- More than five years of experience in marketing and communications, with evidence of increasing responsibilities and complexity.
- Excellent organizational skills with the ability to manage multiple projects while staying on time and on budget
- Outstanding leadership skills with a focus on teamwork
- Positive, outgoing personality with superior verbal and written communication skills
- Ability to develop and maintain a continuous working knowledge of the organization’s functions and activities, together with knowledge of the databases and software used in those functions and activities
- Demonstrated experience in working with constituent groups of an organization—evidence of hands-on design and execution in community engagement
- Knowledge of the fundamentals of a civic organization—a non-profit organization with a community-serving mission
- Experience that demonstrates professional growth working in organizations and/or environments that are increasingly complex
- Being culturally aware of the changing socio-economic dynamics in an urban setting