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Social Media Manager

Couple.co New York, NY

  • Benefits Offered Vision, Medical, Dental
  • Employment Type Full-Time

Couple.co, the first luxury lab-grown diamond ring brand, aims to revolutionize the engagement ring shopping experience by eliminating the complexities of the mined diamond marketplace. Our approach is simple and refined – we offer one high quality of ethically and sustainably sourced diamond, and a curated selection of timeless designs.

We’re looking for a socially savvy and creative marketer to join the team as our Social Media Manager, responsible for developing and growing our brand’s social presence across all new and existing platforms. With the goal of increasing brand awareness, traffic and lead volume, the Social Media Manager will be responsible for concepting, creating, writing and publishing content across all channels, leveraging his/her talent and expertise in content creation and community building. This role maintains the social voice and personality of Couple.co.

**Responsibilities**
- Create original social content end-to-end, including creative (photography, design) and copy, for all owned brand channels (Site/Blog, Email, Facebook, Instagram, Pinterest, Twitter, Youtube)
- Write SEO-rich and strategic short- and long-form copy in keeping with the brand’s guidelines
- Manage a multi-channel social media calendar, including planning, creating and publishing content on a regular, iterative and optimized schedule
- Lead creation and execution of social campaigns in alignment with corporate goals, working with freelancers as needed to accomplish our content marketing goals
- Monitor all social media accounts – moderating, engaging with followers and responding to inbound messages in a timely manner
- Ensure the visuals and voice on all corporate social channels are consistent and in alignment with the brand’s core identity
- Create seasonal social content briefs, paying mind to key dates in the global marketing calendar, to drive engagement across our social communities
- Create, foster and improve the Couple.co community, including facilitating conversations around the brand in thoughtful and innovative ways
- Regularly report on community sentiment, follower growth, engagement and campaign performance insights to ensure we stay on track of our goals
- Seek out and define new content trends, staying on top of the latest in social content within the fashion, startup, luxury and jewelry communities
- Concept innovative, out-of-the-box content ideas to ensure Couple is seen as the authority in the lab-grown diamond luxury space
- Assist in content strategy vis-a-vis the brand’s paid marketing efforts
- Provide support in integrated marketing and communications initiatives

** Qualifications**

- Bachelor’s degree in Communications, Marketing or a related field preferred
- 2-3 years of work experience in social media and content production, with a strong familiarity with all social platforms from both a paid and organic perspective
- In-depth knowledge of social tools (e.g. Hootsuite, Iconosquare, Google Analytics, Falcon.io) - Strong content creation skills, including photography, graphic design and copywriting
- Experience in DTC ecommerce or jewelry preferred, with demonstrated passion for the industry
- Great interpersonal and organizational skills, with an ability and desire to work within a fast-paced team and startup environment
- Proficiency in Microsoft Office, the Adobe Creative Cloud, and Sketch (preferred)

Couple.co

Why Work Here?

Jump in on the ground floor, prior to our official launch, and help lead the charge in disrupting the diamond industry.

Couple.co, the first luxury lab-grown diamond ring brand, aims to revolutionize the engagement ring shopping experience by eliminating the complexities of the mined diamond marketplace. Our approach is simple and refined – we offer one high quality of ethically and sustainably sourced diamond, and a curated selection of timeless designs.

Address

575 5th Avenue, New York, NY 10017
New York, NY
USA

Website

Posted: 10 days ago