Starting salary up to $35.21/hour ($73,487/year) plus a cash allowance of approximately $600/month*
The Marketing Specialist helps implement the Regional Parks' communications program and promotes the public's understanding of park operations, park planning, natural resources, outdoor recreation, environmental education, and park membership. This position plays a lead role in online engagement and community visibility, as well as internal communications, marketing, and branding. Responsibilities will include:
- Creating, posting, and evaluating social media content and maintaining a social media editorial calendar
- Writing and editing newsletters, website content, blog posts, recreation guides, and other user content
- Coordinating media relations by identifying news opportunities, writing and disseminating news releases, pitching stories and coordinating interviews
- Developing written and visual presentations for Regional Parks' staff
- Conducting research and developing marketing content through regular visits to parks, interviews with subject matter experts, and interpretation of technical reports
- Taking photographs and/or producing videos, and/or coordinating photography by outside contractors
- Promoting and attending special events such as festivals and recreational outings
- Collaborating with external partners to promote joint projects
- Coordinating all aspects of assigned marketing communications projects
- A passion to preserve, protect, and provide access to Sonoma County's parks
- Significant experience with professional communications, journalism, marketing, or public relations
- Experience developing and implementing digital and print communications campaigns
- Excellent research, writing, and editing skills, including journalistic writing
- Knowledge of local government and regional media, including Spanish-language media
- The ability to set priorities, manage multiple projects simultaneously, and meet deadlines
- An annual Staff Development/Wellness Benefit allowance up to $500 and ongoing education/training opportunities
- Competitive vacation and sick leave accruals, 12 paid holidays, and an additional 8 floating holiday hours per year
- Significant portion of health care premiums paid by the County and access to several health plan options
- County contribution to a Health Reimbursement Arrangement to help fund post-retirement employee health insurance/benefits
- Retirement fully integrated with Social Security
- May be eligible for up to 8 weeks (320 hours) of Paid Parental Leave after 12 months of County employment
- Eligibility for a salary increase after 1,040 hours (6 months when working full-time) for good work performance; eligibility for a salary increase for good performance every year thereafter, until reaching the top of the salary range
Education and Experience: Normally, a Baccalaureate degree with emphasis in public administration, communications, journalism, public information, education, marketing or closely related field AND two years of full-time experience in marketing, public relations, or event management activities. License: Possession of a valid driver's license at the appropriate level including necessary special endorsements, as required by the State of California to perform the essential job functions of the position.
Ability to: plan, develop, organize, and implement mass communications; coordinate and staff trade shows booths at promotional events; coordinate public events; communicate orally and in writing in a clear, concise and effective manner; write and edit materials for publication; compile concise reports, letters, newsletters and other written materials; speak effectively and persuasively before diverse groups; work cooperatively with public community groups, members of the media and departmental staff; work with software applications used in event booking and website design; and use electronic information equipment and specific systems utilized by the department.
- Your application information and your responses to the supplemental questions are evaluated and taken into consideration throughout the entire selection process.
- You should list all employers and positions held within the last ten years in the work history section of your application. Be as thorough as possible when responding to the supplemental questions.
- You may include history beyond ten years if related to the position for which you are applying. If you held multiple positions with one employer, list out each position separately.
- Failure to follow these instructions may impact your competitiveness in this process or may result in disqualification.
Responses to supplemental questions will be scored using position-specific criteria. Please provide specific and detailed responses of a reasonable length to allow for thorough assessment of your qualifications. Responses which state "See Resume" or "See Application" may be considered insufficient and therefore may not be scored.
The selection procedure will consist of the following examination:
An Application & Supplemental Questionnaire Appraisal Examination (weight 100%) will be conducted to evaluate each applicant's application and supplemental questionnaire for satisfaction of minimum qualifications (pass/not pass); and for educational coursework, training, experience, knowledge, and abilities which relate to this position. Each applicant will be evaluated based on the following crite