Principal Duties And Responsibilities Design and develop digital metrics, reports, and analyses to drive key business decision
Analyze digital marketing programs using a broad mix of tools and techniques including engagement profiling, segmentation modeling, and marketing ROI
Be an expert user of the Adobe Analytics and Tableau dashboards to maximize insight into the data, improve visualization and highlight key factors, uncover underlying problems, and detect anomalies and inconsistencies
Comfortable working in a data driven environment analyzing data from multiple sources and making strategic recommendations to improve program performance across multiple KPIs
Analyzing the various segments, campaigns, and building queries in backend databases and build tableau dashboards.
Work on Adobe Target A/B testing for campaigns to increase conversion rates and maximize user experience Key skill set of this candidate includes Adobe Analytics, Google Analytics, SQL, TABLEAU and some exposure towards Paid media and attribution modelling.
Job Description: Responsible for designing, developing and implementing data models with Statistical and Machine learning expertise. In this role you will be expected to deliver timely responses to issues, taking ownership of effectively seeing these issues through resolution. Responsible for specifying, monitoring, gathering, analyzing, and reporting all metrics related to Internet initiatives including revenue, reach, and engagement metrics such as CPA, CPC, CTR, ROI, open rates, conversion rates, web behavior, etc. for the entire internet portfolio of sites and campaigns. Responsible for Data Mining and Analysis from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.