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Head of Marketing
Consumer Attorney Marketing Group Los Angeles, CA

Head of Marketing

Consumer Attorney Marketing Group
Los Angeles, CA
Expired: over a month ago Applications are no longer accepted.
  • $100,000 to $150,000 Yearly
  • Full-Time
Job Description

Consumer Attorney Marketing Group, a Woodland Hills based advertising agency that combines media buying expertise, industry experience and intensive analytics to deliver the most effective TV & radio campaigns is currently accepting applications for a Head of Marketing. This remote position will serve as the thought leader of our marketing department and will oversee all marketing functions in the effort to achieve optimal visibility, sales, and growth.

The Head of Marketing is responsible for strategy, tactics and programs to create interest, demand, recognition and new business opportunities for Consumer Attorney Marketing Group and our products and services, thru use of advertising tools and marketing materials, creative services, strategic relationships, direct event marketing, social media marketing, and other innovative marketing concepts. Reporting to the President/CEO, this position is responsible for developing and driving the agency’s marketing message and brand positioning, consistent with the CEO’s vision and directives. The Head of Marketing will manage a project manager, an events manager, as well as freelance writers and artists.

Essential Job Functions:

  • Oversee the research and development of plans which identify marketing opportunities, direct marketing and new project development.
  • Guide and direct ongoing, free-flowing, creative brainstorming with the Marketing team.
  • Oversee the development and management of the creative calendar for all internal marketing.
  • Manage the development of monthly client newsletters, email campaigns and company informational materials.
  • Provide analysis of market data to determine marketability of potential business opportunities and pitch meetings.
  • Supply market information and ideas for strategy to Sales and other executives.
  • Oversee social media presence for Consumer Attorney Marketing Group.
  • Assist with the maintenance and continuous customization of sales materials.
  • Assist in generating a pipeline of qualified leads for direct sales thru trade shows and conferences, web/social marketing presence.
  • Under direction of CEO, COO, and CFO, take responsibility for pricing, name, positioning, packaging and definition of Consumer Attorney Marketing Group brand.
  • Ensure timely and effective execution of marketing tactics and programs.
  • Create annual marketing budget. Implement and maintain budget throughout the year.

Requirements:

  • 5+ years of experience as the head of a marketing department
  • Experience in planning marketing strategies is required.
  • The ideal candidate will be well rounded in all aspects of creative, innovative marketing techniques and sales methodologies.
  • Experience working in direct response marketing is preferred, as is experience marketing within the legal community.
  • Proven ability to motivate internal and external teams to produce quality materials within tight time frames and simultaneously manage several projects.
  • Knowledge of contracting, negotiating, and change management is required.
  • Experience in creating marketing presentation decks required.
  • BA/BS in Marketing or related field of study preferred.
Company Description
Headquartered in Los Angeles, California, CAMG is an advertising and public relations agency that combines media buying expertise, industry experience and intensive analytics to deliver the most effective TV, radio, & digital media campaigns to our legal industry clients.

We are an Equal Opportunity Employer. It is our policy to provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable federal, state or local law. All offers of employment are contingent upon successful completion of a criminal background check and verification of prior employment and education.
Why Work Here?
We are the industry leaders because our sales, service and media teams are the most knowledgeable in legal marketing and PR.

Headquartered in Los Angeles, California, CAMG is an advertising and public relations agency that combines media buying expertise, industry experience and intensive analytics to deliver the most effective TV, radio, & digital media campaigns to our legal industry clients. We are an Equal Opportunity Employer. It is our policy to provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable federal, state or local law. All offers of employment are contingent upon successful completion of a criminal background check and verification of prior employment and education.

Address

Consumer Attorney Marketing Group

Los Angeles, CA
USA

Industry

Business

Website

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