Director of Marketing/Ecommerce

Hybrid

The Director of Marketing & E-Commerce will provide strategic leadership and
direction for the company’s digital and non-digital marketing strategies and initiatives
while driving aggressive, profitable growth within our channels, gaining market share,
and increasing our overall brand presence.

Responsibilities:

 Develop and execute marketing strategies, campaigns, and programs to increase
overall brand awareness, drive traffic, grow sales and deliver ROI.
 Manage and maintain a creative, high performing, and results-driven digital
marketing team, with responsibility and expertise for SEO, SEM, display
advertising and social media.
 Identify best practices and techniques to optimize company website and UX to
increase conversion to sales.
 Direct and manage third party agencies and define appropriate balance for
internal vs external agency work and resource spend.
 Analyze campaigns and programs to optimize ROI.
 Oversee promotional calendar producing meaningful email, site and advertising
marketing strategies and presentations.
 Provide customer insights and creative support as necessary to support the sales
team
 Keep up to speed on changing digital trends and proactively pursue new
opportunities and avenues for digital advertising.
 Develop and manage the annual marketing budgets and forecast sales impact
assumptions for advertising spend.

Education & Experience:

 Degree in Marketing, Communications or Business-Related field
 10+ years of work experience in a marketing leadership position preferably with
an E-Commerce brand
 Experience with an E-Commerce platform – Magento preferred.
 Strong working knowledge of leading ad serving platforms and marketing
automation/email platforms.
 Proficient in marketing research and statistical